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    News- Hilary Swank- nowa muza Guerlaina (ang.)

    21.02.06, 12:34
    Z cosmeticnews- oscarowa aktorka kojarzaca sie ostatnio z genialnymi rolami
    wymagajacymi duzo wysilku i meskiego pierwiastka ("Million dollar baby")
    zostanie twarza nowych perfum Guerlain:

    "LVMH-owned beauty brand Guerlain has joined the ranks of beauty brands
    employing a famous spokesperson to represent its offer. The classic French
    brand has signed with American actress Hilary Swank for a three-year term to
    be its “muse” and spokesperson.

    The collaboration will begin with the promotion of a new Guerlain fragrance,
    set for launch in September, the brand said in a statement. “In recent years,
    Guerlain has turned to its historical values to attract customers in search
    of more refined and more contemporary luxury,” the brand said. “Today,
    Guerlain expands its international presence by associating its name with a
    muse.” "
    Obserwuj wątek
      • forevermore79 Juz wiemy jakich perfum: Guerlain Insolence 11.06.06, 10:30
        Oto pierwsze szczegoly i fotka zapachu reklamowanego przez H. Swank- premiera u
        nas latem/wczesna jesienia. Dlaczego, pomimo nut, jest to rozowe?
        victoriasown.blogspot.com/2006/06/insolence-guerlain.html#links
        • venus22 Re: Juz wiemy jakich perfum: Guerlain Insolence 12.06.06, 11:37
          >>I have to say I think Guerlain missed the mark here, the juice should have
          been more violet. Violet to reflect the violets and iris in the composition. <<

          "musze powiedziec ze Guerlain chybil celu - "sok" powienien byl byc bardziej
          fioletowy. Fiolet zeby oddac fiolki i irysy w kompozycji."

          Poza tym pisze ze kolor fioletowy skierowalby by perfumy i dla osob dojrzalych
          i dla mlodszych. tak moze to byc atrakcja dla bardziej mlodziezy- moze na to
          liczyl Guerlain?

          Venus
      • forevermore79 Wiecej o Guerlain Insolence: 15.06.06, 17:27
        z cosmeticnews.com:

        "French beauty brand Guerlain (LVMH) is out to conquer the young American
        consumer with its new fragrance Insolence. The fragrance offers a modern,
        edgier interpretation of Guerlain values, evident in everything from its name
        to the racy ad visual featuring the brand’s new muse American actress Hilary
        Swank. But does the brand risk moving too far away from its heritage? “Even
        though we wanted to create something extroverted, it is still a Guerlain
        fragrance […] L’Instant was the first launch of the new generation of Guerlain
        and its objective was to reconcile consumers with the brand. This new line has
        a different objective, which is more ambitious and riskier than L’Instant,”
        Guerlain president and ceo Renato Semerari tells Cosmeticnews.com. “The aim is
        to attract women who like Guerlain, but don’t feel ready for it yet, which
        translates into a younger target. It is also designed to have greater
        visibility,” he continues.

        Better visibility translates into more advertising support—the advertising
        budget for Insolence is estimated to be 20% more than that of L’Instant—and
        perhaps wider distribution. In the UK for example, the company is considering
        selling the fragrance through Boots The Chemists, a retailer where Guerlain is
        not currently present. As a result, the new fragrance is expected to rack up
        sales in excess of L’Instant. “ We hope to reach the levels of L’Instant in
        Europe and have a much bigger track in the US […] because of extra gains in the
        US and the UK, Insolence could be bigger than L’Instant”, says Semerari.

        In keeping with its audacious positioning, the fragrance does not conform to
        the traditional olfactive pyramid. Composed by Maurice Roucel of Symrise, it
        sports notes of violet, red fruits and iris. The bottle, designed by sculptor
        Serge Mansau is made up of three half-spheres that form the bottle’s top, neck
        and base.

        Insolence will launch at Guerlain boutiques in August and in the rest of the
        brand’s distribution in September. It retails at €41.50 (30ml EdT) to €84
        (100ml EdT) with the EdP (7.5ml) priced at €90."
      • forevermore79 Zdjecia z premiery zapachu: 22.06.06, 15:07
        victoriasown.blogspot.com/2006/06/guerlain-insolence-launch-party.html#links
      • forevermore79 Z moodiereport- plus kampania reklamowa 29.06.06, 19:58
        "Guerlain has unveiled its new women’s fragrance, fronted by double Oscar-
        winning actress Hilary Swank (The Moodie Report.com, 8 March). Insolence will
        make its debut in September.
        As its name suggests, the fragrance concept is “young, irreverent, defiant and
        free”, reinforcing Guerlain’s trailblazing heritage within fragrance.

        In line with this unconventional nature, the traditional olfactory pyramid has
        been “deconstructed”, so that wearers are taken straight to the heart of the
        fragrance, described as a new interpretation of violet.
        Other key ingredients are red berries – including raspberries, used for the
        first time in a Guerlain fragrance – Tonka bean, resins and iris.

        The fragrance flacon was designed by Serge Mansau. The bottle comprises three
        glass half-spheres, adorned on the top with the Guerlain signature on a
        platinum circle.
        The outer carton is an ornamental box in shades of black gold set off with
        contrasting matte and glossy textures.

        As previously reported, the face of Insolence is actress Hilary Swank,
        who “perfectly embodies the independent woman with her non-conformist beauty
        and vibrant personality,” according to Guerlain.

        “When Guerlain asked me to represent Insolence, it didn’t take me long to make
        up my mind,” Swank explained. “The only fragrance I was aware of growing up was
        Shalimar by Guerlain, because my mother wore it every day…Guerlain has such a
        legendary past to build on…In the past I’ve been offered other contracts. I
        turned them all down because the products were not significant enough.”

        The print campaign was shot by fashion photographer Vincent Peters. The TV
        advertising is the work of director John Mathieson, who was Oscar-nominated for
        his cinematography of Ridley Scott’s film Gladiator.

        Insolence will be available as a 30ml, 50ml and 100ml edt spray, plus a 7.5ml
        extract. The ancillaries include a Shimmering Body Milk, a Sparkling Shower Gel
        and a Radiant Body Crème."
        Flakon:
        www.moodiereport.com/images/Insolence.jpg
        Reklama- H. Swank nie wyglada tu zbytnio podobnie do siebie- photoshop,
        przedluzone, ufarbowane wlosy:
        www.moodiereport.com/images/Insolence%20ad.jpg
      • madameevil Re: News- Hilary Swank- nowa muza Guerlaina (ang. 01.07.06, 11:58
        Większy format
        photos1.blogger.com/blogger/3494/635/1600/hilary.0.jpg
        • forevermore79 Re: News- Hilary Swank- nowa muza Guerlaina (ang. 01.07.06, 12:06
          Dzieki za link- zdaje sie nie dzialac.
          Hilary Swank na reklamie wyglada jak sztuczny twor pracy sztabu specjalistow,
          rownie dobrze moglaby to byc inna modelka. Poczekamy, jaki bedzie zapach.
        • icegirl Re: News- Hilary Swank- nowa muza Guerlaina (ang. 01.07.06, 19:37
          Eeee zrobili z niej potwora. Hilary sama w sobie jest piękną kobietą, a tu
          zatraciła swoją osobowość.
          Tak samo butelka i kolor - są słodkie, delikatne, nijak nie pasują do nazwy.
          • venus22 Re: News- Hilary Swank- nowa muza Guerlaina (ang. 03.07.06, 01:15
            Hilary jest bardzo ladna, wlasnie taka jak na zdjeciu nie w filmach gdzie gra
            chlopo-baby,
            tylko to akurat zdjecie jest takie "futurystyczne".

            Venus
            • charade Re: News- Hilary Swank- nowa muza Guerlaina (ang. 13.08.06, 23:25
              Na zagranicznych forach ludzie bardzo psioczą na film reklamowy i samą modelkę,
              ale mnie jakoś nie przeszkadza. Film jest faktycznie trochę dziwny, ta muzyka i
              ta Hilary, która mi tu jakoś kompletnie nie pasuje, ale paradoksalnie mnie
              zaintrygował i mam wielką ochotę powąchać Insolence.
              Jeśli ktoś już miał przyjemnośś, to niech się podzieli !
              • forevermore79 Re: News- Hilary Swank- nowa muza Guerlaina (ang. 13.08.06, 23:44
                Moj drugi watek o Insolence- dla tych, ktorzy nie widzieli reklamy TV:
                forum.gazeta.pl/forum/72,2.html?f=15707&w=46811214
                Sam zapach juz za kilka tyg. w perfumeriach- z nowosci jest juz KenzoAmour i
                wkrotce Amarige Mariage (opis na lumiere.pl)
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