forevermore79
21.07.05, 08:55
Kolejna licencja- tym razem popularnej marki odziezowej, z moodiereport:
"US. Inter Parfums and Gap have signed an exclusive agreement for the design
and manufacture of personal care products under the Gap and Banana Republic
brand names.
The deal allows Gap to lay the foundation for long-term growth of its
personal care products. Together, the two companies will translate Gap and
Banana Republic brands’ personal care concepts into an assortment of
products.
Inter Parfums will be responsible for product development, formula creation,
packaging and manufacturing. Gap will be responsible for marketing and
selling in its stores.
Gap CEO and President Paul Pressler commented: “Personal care products are a
natural extension of our brands and represent an organic growth opportunity
for our company.
“Inter Parfums is an exceptionally creative company and has extensive
expertise in building high-quality personal care products. Its ability to
transform personal care concepts into products complements our core strengths
in branding and marketing.”
Inter Parfums Chairman and CEO Jean Madar added: “Gap and Banana Republic are
among the world’s most well-known brands with strong ties to their customers
and a strong network of stores. We are looking forward to working together to
create a portfolio of fresh and exciting product lines.
“This agreement marks our entry into the fast-growing specialty retail
category with products designed for, and sold at, Banana Republic and Gap
stores.”
Although the initial line has not been finalised, potential products include
fragrance and related personal care products.
The new items, which will be sold in Gap and Banana Republic North American
stores, are expected to launch at Banana Republic in autumn 2006 and at Gap
in 2007.
About Gap
Gap is a leading international specialty retailer offering clothing,
accessories and personal care products for men, women, children and babies
under the Gap, Banana Republic and Old Navy brand names. Fiscal 2004 sales
were US$16.3 billion. Gap operates about 3,000 stores in the US, the UK,
Canada, France and Japan.
About Inter Parfums
Inter Parfums develops, manufactures and distributes prestige fragrances and
cosmetics as the exclusive worldwide licensee for Burberry, S.T. Dupont, Paul
Smith, Christian Lacroix, Celine, Diane von Furstenberg and Lanvin. The
company also has controlling interest in Nickel S.A., a men’s skin care
company. In addition, Inter Parfums is a leading producer and supplier of
mass market fragrances, cosmetics and personal care items. The company’s
products are sold in over 120 countries worldwide."
