forevermore79
19.05.06, 08:41
Z moodiereport.com:
"ITALY. Italy’s famous Mille Miglia race (held this year from 11-14 May) was
the backdrop for the latest men’s fragrance launch from the house of Chopard,
a key sponsor of the race since 1988.
Chopard pour Homme – created in conjunction with Coty Prestige – is described
as a new flagship scent designed to kick-start Chopard’s masculine fragrance
business. It will be introduced worldwide in the second half of the year.
The fragrance launch event began in Brescia, where the assembled
international press were invited to witness first-hand the start of the Mille
Miglia race.
The assorted journalists were then invited to experience for themselves the
thrill of vintage car racing, through Italy’s picturesque Lago di Garda
region. The various elements of the new fragrance were unveiled at each rest
stage or “pit stop”. (...)
The Chopard pour Homme fragrance is being positioned as the olfactory
embodiment of the “male dream”. It is described as a modern classic that
reinterprets the timeless elegance of Chopard with style and savoir-faire.
It is aimed at the contemporary Chopard man, viewed as someone passionate and
successful, with a winning attitude to life.
The juice, created by Firmenich’s Thierry Wasser, is an amber-woody-oriental
blend. It opens on notes of yuzu, cardamom and star anise, leading to a heart
of nutmeg, bourbon pepper and clary sage. The base features labdanum and
cedar wood.
“I related to this project straightaway,” Wasser explained, when asked why he
was chosen to create the Chopard pour Homme juice. “The brief was fun and
inspiring…and I collect watches, so I already understood the craftsmanship
and quality synonymous with the house of Chopard.
“I understood immediately what it was necessary to portray [via the juice].
And that’s really what my job is all about: effective communication.”
The fragrance flacon with designed by Thierry de Baschmakoff, with input from
Gruosi-Scheufele. It reflects the precision and craftsmanship of Chopard
watches, according to the company.
The bottle is a heavy, blue-tinted glass rectangle, with lines designed to
evoke the curves of a watch case or coach of a vintage car. The shoulders and
cap sport a gunmetal finish.
The top of the cap bears an intricate dial pattern, to further reinforce
Chopard’s luxury watch heritage. The outer carton is a graduated blue, off-
set with silver accents.
The full Chopard pour Homme product line-up features 30ml, 50ml and 75ml edt
sprays (the 30ml is a limited edition at launch); a 75ml after shave splash;
a 100ml after shave balm; a 200ml hair & body wash; and a 75g deo stick.
The advertising visual, shot by Pamela Hanson, portrays the smiling model
Dupen jumping behind the wheel of his vintage Austin Healey. "
www.moodiereport.com/images/flacon.jpg
www.moodiereport.com/images/chopard%20ad.jpg
