Newsy- Perfumy Donalda Trumpha dla Lauder (ang.)

[forevermore79]

Koncern Estee Lauder ze swoja marka Aramis wzbogacil sie wlasnie o kolejny
projekt- licencje na zapach sygnowany przez multmilionera D. Trumpa
Najpierw z cosmeticnews.com:

"US beauty group Estée Lauder Companies (ELC) has signed a fragrance deal
with Donald Trump, American business tycoon and star of popular US reality
television show The Apprentice. The multi-year licensing agreement falls
under ELC’s Aramis and Designer Fragrances (ADF) division, which also has a
contract with US tennis star Andre Agassi whose fragrance Aramis Life
launched in 2003.

Estée Lauder intends to build a lifestyle brand around what is the world of
Donald Trump—cut-throat business tactics, skyscrapers, luxury hotels and
casinos, and above all, the determination to succeed—a lifestyle to which a
wide range of men may aspire. The first product to be launched in the Trump
franchise is Donald Trump, The Fragrance, a green, herbaceous scent designed
to smell of money.

Even the notes have been named after the business icon’s ideals. The
fragrance opens with Confidence—citrus notes along with mint, cucumber and
black basil. The heart is filled with Success, made of spicy, peppery notes
along with green and woody undertones. At the end, there is Character—a
vetiver drydown.

Donald Trump, The Fragrance ($60 for 100ml) will exclusively hit the shelves
of Federated Department Stores (including the Bloomingdale’s and Macy’s
banners) in the US in mid-November, in time for the holiday shopping season.
The launch will be supported by a print ad campaign featuring Trump hitting
the town with his fiancée, shot by Mario Testino.

Terms of the licensing agreement were not disclosed."

Art. z WWD czesc 1

[forevermore79]

Jednak daje rade dzis umieszczac :-)

"NEW YORK — Get ready for Donald Trump, lifestyle brand.

As if the real estate mogul and reality TV star weren’t ubiquitous enough, the
Estée Lauder Cos. now plans to turn Trump into a beauty titan. Lauder on
Thursday confirmed a deal to launch a fragrance called, simply, Donald Trump
The Fragrance. It will initially be sold exclusively in Federated Department
Stores doors beginning in mid-November.Stores doors beginning in mid-November.

This news confirms a WWD report that ran on Friday, Sept.17.

For those who may groan at the idea of the scent of The Donald, be forewarned:
Lauder and Trump have big plans for the brand and even hint it could eventually
do over $100 million in sales — and that’s at the low end of Lauder’s
aspirations for the project, said William Lauder, chief executive officer of
the Estée Lauder Cos. It could net Trump a cool $2 million a year in royalties.

Lauder has said publicly on more than one occasion that the company will only
entertain new brands with the potential to ultimately reach that kind of
volume. “We’re exploring all our options to build this into a megabrand,” said
Lauder. “We all want this to be huge.”

“Donald Trump has developed into a lifestyle brand — from his real estate and
his hotel empires to his best-selling books and apparel,” said Fabrice Weber,
president of Aramis and Designer Fragrances, whose division will oversee the
brand. “The fragrance is clearly a piece of that universe. We want to be number
one wherever we are with this scent.”

That works just fine with Trump’s lofty goals for the brand: “I like to be
number one,” he said in an interview in his offices Thursday.

Speaking of number-one status, Trump’s top-rated reality show on NBC, “The
Apprentice,” which draws 41.5 million viewers a week, returned to the screen
for a second season on Sept. 9, and Levi Strauss & Co. has said that one task
for the contestants on this season’s edition will be to freshen marketing plans
for the Levi’s brand. Trump told WWD Thursday that he would like to issue a
similar challenge to his apprentices to create a marketing plan for future
additions to his beauty brand. Such a project, he said, would likely come in
the show’s third season.

As well, “The Apprentice” is involved with a number of household names this
season, said Trump, who reeled off a list that included Pepsi and Cunard.
Thursday’s episode was slated to unveil a new toothpaste from Procter & Gamble,
Crest Vanilla Mint. “The first year, we were selling lemonade,” Trump said with
a chuckle, “and that was fine, too.”

The terms of the deal were not disclosed, and neither Lauder executives nor
Trump would discuss financial particulars, although Lauder said with a
laugh, “it’s a beneficial deal for all parties.” But industry sources estimated
that Trump will receive royalties of about 5 percent from Lauder, and an
industry observer noted that many celebrity deals are for at least three years,
with renewable clauses.
While the charismatic, self-professed billionaire has been approached with a
number of potential fragrance deals over the years, he said that he chose to
work with Lauder for a number of reasons — among them, a longtime friendship
with William Lauder and his father, Leonard, who is chairman of the
company. “William has been a good friend for a long time, as has Leonard,” said
Trump. “I was never energized to do a fragrance until William called.”

When asked what his favorite smell — aside from money — is, Trump chuckled as
he replied, “I’d really be in trouble if I told you that.”

Presumably, Trump’s eponymous scent, with accords named for his business
acumen, includes at least a few of his favorite ingredients. Formulated by
Firmenich, the scent’s three accords — or top, middle and drydown notes —
include “Confidence,” a top note with bright citrus, refreshing mint, cucumber
and black basil; the middle accord, “Success,” with green and aromatic notes
rounded out by spice and pepper accents, and the drydown accord, “Character,”
which includes exotic woods, herb notes and vetiver. "

Art. z WWD czesc 2

[forevermore79]

"The Trump fragrance brand will launch with one product, a 3.4-ounce bottle
that will retail for $60. The sleek glass bottle is a ridged geometric shape
capped in gold, which is intended to be reminiscent of Trump Tower. The outer
packaging is of gold with black accents and a black interior.

Trump said that future plans include a women’s fragrance, men’s and women’s
ancillaries, as well as “as many scents as the market will support.”

When asked what his target market for the first fragrance was, Trump — who
noted that he’s currently mentioned in about six rap songs — said that he
believes the scent will appeal to a broad range of men, “including people of
very substantial means, and urban consumers.”

“Like everything Donald does, this will be a very aspirational product,” said
Lauder. “We think it will have exceptional appeal.”

Because the Trump brand is heading to market so soon after being created, the
decision was made to initially do an exclusive distribution deal with Federated
Department Stores, said Weber. The agreement will take the scent into about 400
of the chain’s doors, including Macy’s and Bloomingdale’s nationwide, by Nov.
15.

“There simply wasn’t time to produce the quantity [of product] that we would
need for a multimillion-dollar launch for this holiday season,” said
Lauder. “But rather than wait, we wanted to capitalize on the success of ‘The
Apprentice’ for this holiday season — which meant that we could go only into a
small number of doors at first.” Federated, due to its heavy concentration in
New York City — a key Trump territory — as well as its presence elsewhere in
the U.S. made the retailer the logical choice, said Lauder.

“Our concern was to have an adequate supply of this fragrance for the holiday
selling season,” added Weber. “While we would have loved to have had the
fragrance everywhere at once, we need time to produce more of this scent — as
we are sure it will be a blockbuster.”

In 2005, the brand will expand to other U.S. department store doors.
Eventually — and possibly in 2005 — the brand will be launched globally, said
Lauder.

And Trump doesn’t rule out the occasional public appearance to promote the
scent, although his jam-packed schedule isn’t likely to afford him the
opportunity to do a great deal of them. “I’m a little busy,” he said, somewhat
ironically, “but I want this to be a big business. I like being number one.
It’s better than losing!”

Extensive national print advertising is planned, both at launch and beyond,
said Weber; a list of the specific magazines in which ads will appear has not
been finalized. The ads, created in both single-page and spread formats,
feature Trump and his fiancée, model Melania Knauss, in Trump’s boardroom. The
campaign has been shot by Mario Testino.

Trump’s deal is the latest in a slew of celebrity beauty deals signed over the
last year — although Lauder is quick to point out that Trump isn’t a typical
celebrity, as in a fashion designer or actor. “Donald is unique, which we think
will work in our favor,” Lauder said. “We like to think out of the box, and
this is an example of that thinking.”

The Trump fragrance is yet another sign of the changing landscape of the
fragrance business and the revival of celebrity scents. And Lauder is leading
that transformation as much as any beauty company. Early this year, Beyoncé
Knowles teamed up with Tommy Hilfiger Toiletries’ for the new scent, True Star,
and in May Lauder linked up with Sean “P. Diddy” Combs to develop a Sean John
beauty collection.

But Lauder isn’t the only one. In early September, Kimora Lee Simmons and Coty
signed a beauty license; actor Alan Cumming signed with Christopher Brosius’
new indie firm to do his own fragrance, coming in February, and in May, Trump’s
fellow reality TV star, Paris Hilton, signed a deal with Parlux to do a
fragrance that will roll out in November. Britney Spears inked a deal with
Elizabeth Arden for fragrance, skin care and color cosmetics in March and has a
scent, Curious Britney Spears, rolling out now. The mass side includes Coty’s
deals with Mary-Kate and Ashley Olsen and Celine Dion, as well as an agreement
announced by ABC Daytime and Wal-Mart to produce an “All My Children”
fragrance, which will be “created” in a storyline on the soap, then sold in Wal-
Marts beginning early next week.

Spokesperson gigs are just as hot, with the latest being Kim Cattrall’s deal
with Liz Claiborne Cosmetics (see related story on page 10.) Others signed
recently include Nicole Kidman’s deal last October to represent Chanel No.5;
Charlize Theron’s August agreement to be the face of Dior’s J’adore; Scarlett
Johansson’s February signing to be the face of Calvin Klein’s Eternity Moment,
and Ashley Judd’s June pact to front American Beauty, the new BeautyBank/Kohl’s
brand coming from the Estée Lauder Cos. next month. The second of the Kohl’s
brands, Flirt, will be headlined by a different star each season, with the
first, songstress Michelle Branch, coming in October.

Other stars currently filling the prestige world’s galaxy include Jennifer
Lopez for Coty’s Lancaster division, who is widely credited with singlehandedly
reviving the celebrity fragrance genre; Liv Tyler, the face of Givenchy’s Very
Irresistible Givenchy and Givenchy’s new makeup line; Catherine Zeta-Jones, the
face of Elizabeth Arden’s eponymous products — and beauty’s elder stateswoman,
Elizabeth Taylor, who has created fragrances under her name with Elizabeth
Arden since the Eighties. "

I voila- 2 fotki na koniec :-)

[forevermore79]

Strasznie dlugie te artykuly ostatnio- musze dzielic, no ale to nie problem

Zdjecia:
www.wwd.com/images/articles/092404_8.jpg
www.wwd.com/images/articles/092404_4.jpg
Znow wynik amerykanskiego kultu celebrity- ale dla mnie perfumy milionera (
zwrocie uwage na nazwe nut- pewnosc, sukces, charyzma :-) ) bardziej
przemawiaja do wyobrazni, niz kolejna licencja kilkusezonowej gwiazdki pop,
tenisistki itd.
Sklad ciekawy- pozyjemy, zobaczymy- 1 produkt na razie, no i ma szanse sie
przebic i do Europy.

I TRUMP , nie Trumph, hih :-)

[forevermore79]

[luloo1]

Hm...wczoraj natomiast przeczytałam o jakimś nowym zapach z Vert w nazwie.
Zielony, rekomendowany jako pierwsza kompozycja stworzona przez kobietę...A to
przecież jest bzdurka.

[luloo1]

no dobra foreviu, butelka jest okropna, fatalna, powinna malinę dostać:)Rudy
facet do niej pasuje!

[forevermore79]

Nie wiedziec czemu czulem, ze tak napiszesz :-) Butelka w stylu lat 70-tych,
taka retro prawda? :-))) No, ale moze pachnie lepiej, niz wyglada :-).

pan czy zapach?

[luloo1]

forevermore79 napisał:

> Nie wiedziec czemu czulem, ze tak napiszesz :-) Butelka w stylu lat 70-tych,
> taka retro prawda? :-))) No, ale moze pachnie lepiej, niz wyglada :-).

Pan czy zapach??:P

[forevermore79]

Zapach :-)) Ten pan nie wyglada na ladnie pachnacego sam z siebie :-))).

I ten krawat! Panowie nie ubierajcie się tak!

[luloo1]

[forevermore79]

Moze za 50 lat i z miliardem w kieszeni sie tak ubiore :-) Na razie sportowa
nonszalancja, zmyslowa elegancja albo artystyczny nielad :-)))

[luloo1]

forevermore79 napisał:

> Moze za 50 lat i z miliardem w kieszeni sie tak ubiore :-) Na razie sportowa
> nonszalancja, zmyslowa elegancja albo artystyczny nielad :-)))


Nie rób tego nawet z dwoma miliardami w kieszeni! Bo cię opublikujemy na forum!

[ziereal]

no to teraz czekac tylko na perfumy Billa Gatesa..
potem Forbes`a
Uwazam, ze powinna byc tez jakas lokalna odmiana, np perfumy Leszka Millera,
butelka owalna, przypominajaca Zero,woda przypominajaca zapachem smak sukcesu i
gorycz porazki:P

[forevermore79]

Ziereal- dobre :-) Uwazaj- tutaj moga czaic sie jednakze rozne opcje
polityczne :-)) Jako nowy admin apeluje o apolityczny ton forum, hihi.

[gocha221]

ziereal-udało Ci sie:-))
chociaz ja pomyslałam, ze jezeli u nich donald(dobrze ze nie Duck) to u nas
Kulczyk:-))
ja akurat z Poznania, wiec dla mnie woda bylaby jakze swojska:-))
Wybudowali Browar, wiec mieli by gdzie taka wode sprzedawac.

[ziereal]

a ja w Poznaniu bardzo czesto bywam z racji mojej drugiej polowki;), w Starym
Browarze bylam, ale jakis lichy ten ichni Douglas (czy Sephora to byla?).
Co do Twojego linku w sygnaturce, to majac 14-17lat przeczytalam chyba
wszystkie ksiazki Christie i nie zrobilam do tej pory powtorki, wiec nie bardzo
pamietam juz ktora o czym traktowala.A wracajac do perfum, to mnie denerwuja
pojawiajace sie nowe zapachy sygnowane przez aktorow/aktorki/pop-lolitki/demony-
seksu.Po raz kolejny mialam skojarzenie odnosnie perfum Samanthy i lokalnego
odpowiednika,to moze Grazynka z Klanu?..Jak dla mnie nic tylko nabijanie
kasy:), no ale o to przeciez chodzi:)
----
usmiech-najkrótsza droga do drugiego człowieka.