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23.10.04, 01:47
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WWD Friday October 22, 2004
Launches Lined Up, Ready for Take Off
CANNES, France — As in numerous local markets, newness remains a key growth
driver in travel retail.
Among products and upcoming projects showcased at the TFWA exhibition were:
Beaute Prestige International: Product extensions for Jean Paul Gaultier’s Le
Male line of beauty products for men, including a mascara and a self-tanner.
Also under the Gaultier moniker will be limited editions of the designer’s
women’s fragrance, Classique. One includes a perfume extract clad in a hand-
tailored corset that reportedly takes 15 hours to concoct.
Clarins: Three fragrances are in the works, including one each for the
Clarins and Thierry Mugler brands, plus a debut scent for Stella Cadente.
Cosmopolitan Cosmetics: Escada Rockin’ Rio, a limited-edition fashion
fragrance, will be launched in February. A new Escada women’s fragrance is
planned for the second half of 2005. Anna Sui Secret Wish is scheduled for a
worldwide launch in May, and a men’s scent for Dunhill will come out in the
first half of 2005.
Estée Lauder Cos.: While showing off the new Be Delicious initiative at a
cocktail party here, the brand also unveiled the scent’s male counterpart,
which will launch next year. And on the flanker front, in addition to its
Lauder Pleasures Exotic scent, Clinique will bow Happy to Be, a new flanker
for its Happy franchise, worldwide this spring. Lauder also will roll out a
summer initiative for its Aramis Life brand.
Euroitalia: I Love Love, the new Moschino Cheap & Chic scent targeting women
ages 25 to 35, will be out for Valentine’s Day in Europe and in the U.S.
later.
Guerlain: In 2005, Guerlain will focus heavily on color cosmetics and plans
to unveil a 30 stockkeeping-unit lipstick line, Kiss Kiss, worldwide next
September. A new travel retail scent, Love Is All, is expected for February,
and an eau de toilette for L’Instant de Guerlain is planned, among other
projects.
Inter Parfums: A Lanvin men’s fragrance is set to launch by yearend 2005,
with a women’s scent set to roll out six months later, and a Celine
masterbrand is scheduled for spring, said Philippe Benacin, ceo of Inter
Parfums S.A.
Lancaster: Miami Glow, the new Jennifer Lopez fragrance, will bow this
spring, and a new initiative for JLo could come by yearend 2005. A Jil Sander
Sport masterbrand and a men’s Joop fragrance will come in late spring, as
will summer fragrances for Davidoff Cool Water, Cool Water Woman and Cool
Water Deep. Vivenne Westwood’s Anglomania, which bowed in the U.K. two weeks
ago, will roll out worldwide in the spring.
L’Oréal: A new Cacharel women’s scent and possibly a new women’s scent for
Lancôme are being planned for next year.
Loewe: Perfumes Loewe’s biggest initiative for 2005 is its Solo Loewe men’s
scent. Inspired by the “harmony of extremes,” it is now rolling out to stores
in Spain and Portugal. Some markets in the Middle East are set to get the
fragrance by yearend, and a further rollout is expected in the first half of
next year.
Procter & Gamble Prestige Beauté: Christopher West, global brand manager for
Yohji Yamamoto Parfums, a division of Procter & Gamble Prestige Beauté,
showed a men’s counterpart to the designer’s recently launched signature
women’s scent. “Yohji wanted everything to be about the delight of
discovery,” said West. To wit, designer Henry de Monclin created a bottle
that appears to be rectangular from the front but that is actually curved.
Puig: In addition to showcasing its already popular Prada scent, the firm
showed buyers 212 Sexy, a Carolina Herrera initiative that will launch in the
U.S. in April and later in travel retail.
Unilever Cosmetics International: The firm is gearing up to launch its next
Chloé fragrance next year and a Vera Wang initiative is said to be in the
pipeline. It could be launched next year.
Marc Rosen held a Chinese-themed reception Wednesday evening at the Hotel
Carlton to announce the international launch of his fragrance, Shanghai,
including a debut in China Nov. 15.
Versace: Giver Profumi managing director Ferdinando Silva Coronel threw a
gala for its latest women’s scent, Versace Crystal Noir, on Tuesday night.
Silva Coronel said the scent already is reporting strong sales, mostly in
London.
Riviera Concepts: The firm showed off its Hummer fragrance, which already is
reporting strong sales in U.S. department stores, said Adrian Ellis, company
president.
Ferragamo Parfums: Luciano Bertinelli, managing director of fragrances at
Salvatore Ferragamo, shared Incanto Dream, an offshoot of its Incanto
franchise, which is set to bow in February. The scent targets Asian consumers
and features a tweaked Incanto bottle and juices. He also said a men’s
version of its Emanuel Ungaro Apparition scent is set to bow in 2005.
