News- D&V Beckham: Intimately (ang.)

[forevermore79]

Celebrity madness continues.
Tym razem z prasy stricte popularnej, Daily Mirror, dla kogo sam Beckham to
za malo- najslynniejsze malzenstwo jesienia lansowac bedzie swoj zapachowy
duet. Wiecej szczegolow soon.

"THEY'RE arguably the most high-profile couple in the land - and now they
have sniffed out another guaranteed money-spinner: a set of his 'n' hers
fragrances.

David and Victoria Beckham are launching scents called Intimately next month
and we're told that the ad campaign features some of the raciest shots ever
seen of the photogenic couple.

David already has an aftershave out. Instinct smashed records to become the
highest-selling men's scent of all time.
But it seems stunning mum-of-three Posh nose a good thing when she smells one
and has ensured that the new scents will see off their rivals.

"It's the first major campaign David and Victoria have ever done together and
they both wanted everything to be perfect," reveals our fragrant snitch.
"Victoria spent months choosing ingredients for her scent, even going to
bottle and packaging factories to see what was possible.
"She eventually went for a pink-and-silver theme for her box, while David
plumped for a manly brown."

Fashion designer Posh, 32, already has her own bestselling range of jeans for
Rock & Republic and her new collection of sunglasses sold out within minutes
of their launch in London's swanky Harrods store last month.
She's also releasing a glossy fashion tome, That Extra Half An Inch, in
October.

Real Madrid ace David, who stepped down as England captain after the World
Cup, has told pals that he's "delighted" to be working with his wife on the
perfume project.

"David's football remains his priority work-wise but he won't put his name to
any old product," adds the insider.
"Even when he was training, Victoria would bring him home packaging and scent
samples so he could choose what he liked.
"They both got involved in every stage and the results are actually very
subtle and classy."

The couple already have a multi-million pound deal with cosmetics giant Coty
and Vic will soon be launching a range of Posh make-up products.

The promotional campaign for the Intimately perfumes kicks off on September
1. The images - which were taken before Posh had her new bob haircut -
feature the couple in a series of intimate poses.

"They're amazing pictures," our mole tells us. "Victoria and David are
thinking about getting copies made of them for their house."
We're sure they'll be nothing to sniff at!"
www.mirror.co.uk/3am/

Szczególy z cosmetinews.com:

[forevermore79]

" Beauty company Coty Inc is widening its net in order to capture more
consumers under the Beckham brand. This fall the brand is launching its first
duo fragrance, and hence its first women’s line, called Intimately Beckham.

Intimately Beckham for Him is a woody, spicy accord developed by IFF while
Intimately Beckham for Her is a floral blend signed Firmenich. The amber-
colored men’s and pink-tinted women’s scents are housed in square glass bottles
displaying the dvb (David and Victoria Beckham) monogram, designed by Lutz
Herrmann.

The two fragrances featured together will be backed by an advertising campaign
starring David Beckham with his wife Victoria in an intimate embrace,
photographed by Mikael Jansson.
Launching first in Europe in September, Intimately Beckham will be distributed
in mass and pharmacy outlets, including Boots The Chemists retailer, Superdrug
and selected supermarkets and pharmacies.

For Him comprises three EdTs in 30ml, 50ml and 75ml, priced £19.50/$37, £26/$49
and £32.50/$61.50, plus Hair & Body Wash 200ml (£10/$19), Deodorant Spray 150ml
(£7/$13) and Deodorant Stick 75g (£7/$13).
For Her EdT comes in 30ml, 50ml and 75ml, priced at £19.50/$37, £26/£49, £32.50/
$61.50, accompanied by Body Silk Lotion 200ml (£12.50/$24), Shower Cream 200ml
(£12/$23) and Deodorant Spray 150ml (£11/$21)."
www.cosmeticnews.com/images/parfums/beckham_intimately.jpg
Premiera w UK odbyla sie w londynskim Superdrug- policja zamknela ulice w
obawie o bezpieczenstwo klientow szturmujacych sklep z checia zakupu perfum.
W ciagu dnia sprzedano jednak jedynie 35 flakonow :-)

[benita5]

--> 35 flakonow w dzien premiery wielkim wynikiem nie jest...ale coz nawet
kleske mozna "obrocic"w sukces marketingowy ;))