News- Premiery Ferragamo i Ungaro na 2007 (ang.)

[forevermore79]

Z cosmeticnews.com:

"Salvatore Ferragamo Parfums is planning major new launches for both its
Ferragamo and Ungaro brands next year. For Ferragamo, the company will launch
a men’s version of F by Ferragamo in September, a perfume for the women’s F
in February and a third installment to its ‘young’ Incanto collection,
Incanto Shine, in Japan in January and worldwide in March.

“These young fragrances were originally planned as limited editions, but were
so successful that we kept them on the market. Incanto Charms has sold more
than one million pieces worldwide, and that, along with F by Ferragamo and
the consolidation of a few countries such as Japan, South Korea and Italy, is
one of the reasons that we will see growth of 30% this year,” Ferragamo
Parfums managing director Luciano Bertinelli tells CosmeticNews.

Incanto Shine is a fruity, floral fragrance, composed by Karen Dubreuil of
Mane, and the bottle is decorated with pink flowers and a dragonfly motif.

Meanwhile, for Ungaro, the company will unveil a new women’s pillar in
September next year and two new products for the Apparition franchise.
Apparition Facets is a lighter version of the original Apparition fragrance,
which launched in September 2004. The fresh, floral scent, by Françoise Caron
of Quest, will launch in March and retail at €49, 15% less than Apparition.
The second offering is Apparition Homme Intense. The fragrance, which was
composed by Olivier Polge (IFF) and comes in red tinted bottle, will hit
shelves in January 2007. The Ungaro brand now represents around 35% of
Salvatore Ferragamo’s fragrance business."
www.cosmeticnews.com/images/parfums/ferragamo_incantoshine.jpg

Wiecej i zdjecia

[forevermore79]

z moodiereport.com:

"ITALY. Salvatore Ferragamo Parfums is set to further strengthen its fragrance
business in 2007 with a number of key launches, for both women and for men. The
scents were previewed at this year’s Tax Free World Exhibition in October.
“We are very pleased with our performance in 2006, and are on target to close
the year with double-digit growth,” Ferragamo Parfums Managing Director Luciano
Bertinelli told The Moodie Report. “Worldwide we expect to finish around +30-
32% up over last year.”
In geographical terms, both Ferragamo and Ungaro are still showing strong
growth in Asia, particularly in Japan and onboard Korean Air. “Importantly, we
have over 30 Ferragamo shops in mainland China (the first store opened in
Shanghai 14 years ago), so our general brand awareness there is very good,”
added Bertinelli.
The US is another promising market for Ferragamo. “We are growing there
strongly, in particular with our men’s business, thanks again to the fashion
awareness,” he noted. “Europe is perhaps the most difficult region, although
there is good news in our home market of Italy, which is strategically very
important for us, and where we dedicate a lot of media investment, including
TV.”

Key to the company’s performance this year has been the new F by Ferragamo
signature women’s fragrance, complete with eye-catching ad campaign that aims
to emphasise the relationship between a woman, her shoes and her fragrance.
Three distinctive ads each highlight a different message: F For Fascinating; F
for Fetish and F for Fabulous. The TV spot begins with a close-up of a
Ferragamo stiletto, worn by a naked model, leading to the discovery of the F by
Ferragamo fragrance.
“This launch – and supporting campaign – signified a change of direction for
us, from a qualitative point of view,” explained Bertinelli. “Every element was
beautifully done, and very different from what we had before. And we earmarked
a lot of money to support it all over the world, in markets as diverse as South
Korea, Italy, Singapore and Argentina.”

The group will further build on this success in 2007 with the introduction of F
by Ferragamo Fabulous Parfum. “This will be a luxury version of the original
fragrance, available from February,” revealed Bertinelli. “It will be a 15ml,
coloured white and gold, in a premium presentation.”

Next year will also see the launch of F by Ferragamo pour Homme, scheduled to
go on-counter in September. “This will also be supported with a strong
investment in our key markets, such as Japan, the US, Italy, Russia and South
Korea,” confirmed Bertinelli.

Ferragamo’s Incanto franchise has done much to raise the company’s fragrance
profile, initially in Asia and then further afield. Next year it will be
further strengthened with the introduction of Incanto Shine.
“This fragrance will be previewed exclusively in Japan in January,” noted
Bertinelli. “The worldwide roll-out begins next March.
“The fragrance is designed to complement the Ferragamo fashion collection. It
is bright and colourful, like a rainbow. And the packaging features a
dragonfly, which is considered lucky in Japan.”
According to the company, Incanto Shine is designed to evoke a secret,
mythical, sense-seducing garden. The juice is a fruity floral.
It opens on top notes of pineapple, passion fruit and bergamot, leading to a
heart of freesia, pink peony and vineyard peach. The base notes include white
cedar wood, amber and musk.
The outer packaging features a rainbow-like motif against a blue background,
embellished with pink flowers, a dragonfly and the purple Incanto Shine logo.
The product line-up comprises 30ml, 50ml and 100ml edt sprays, a 150ml body
lotion and a 150ml bath and shower gel.

Ferragamo also holds the fragrance license for Ungaro, and will expand the
brand’s scent portfolio with several new launches in 2007. “The strongest
markets for Ungaro are France, the Middle East, Latin America and the US,”
noted Bertinelli.
“In February we will build on our men’s business with the launch of Apparition
Homme Intense.”
A woody amber, the juice is described as stronger than the original Apparition
Homme. The key ingredients include star anise, rhubarb, coriander, liquorice
and vanilla.
The flacon is coloured a deep red, with a silver-blue logo – a colour scheme
echoed on the outer packaging. The fragrance will be available as a 50ml and
100ml edt.

In March the Apparition franchise will be further extended with the launch of
Apparition Facets, available as a 50ml and 100ml edt spray. “In certain
markets, this will be a permanent addition,” confirmed Bertinelli, “as opposed
to a one-shot product.”
The floral-fresh juice features pink grapefruit, bergamot, rose and hibiscus.
The colour scheme is a pink and green mosaic.

Lastly, in the second half there will be a completely new women’s fragrance
line from Ungaro. “This will represent a new positioning,” concluded
Bertinelli. “And we will put a big push behind it.”"
Zdjecia:
Apparition Facets
www.moodiereport.com/images/Apparition%20Facets.jpg
Apparition Homme Intense
www.moodiereport.com/images/Apparition%20Homme%20Intense.jpg
Incanto Shine
www.moodiereport.com/images/Incanto%20Shine.jpg