News- Boucheron: B

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Boucheron przedstawi swoj kolejny zapach- zarazem 1-y pod licencja
L'Oreal.
Wiecej na:
www.mimifroufrou.com/scentedsalamander/2008/07/boucheron_b_2008_new_perfume.html#more

Wiecej z cosmeticnews.com:

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"L’Oréal-owned French beauty company YSL Beauté is raising the bar
in the prestige fragrance channel with its new women’s fragrance for
the Boucheron brand, simply dubbed B. In the midst of an increasing
number of high-priced fragrance launches, B is the jewelry fragrance
brand’s most expensive scent yet: The 30ml EdP retails at €64 and
the 100ml EdP at €110, while the 15ml perfume extract will sell for
€190. A two-liter EdP housed in a jewelry box, available upon
request, is priced at €3,000.

The bottle for B draws its inspiration from the jewelry house’s
Exquises Confidences collection, featuring the golden pleat design
of the cylindrical bottle, which is crowned with an emerald-colored
stone in a zamac cap. The bottle is the work of Alexa Boden Reider.
The juice is a woody floral accord, composed by Ursula Wandel of
Givaudan.

The launch arrives amid a string of high-priced fragrances launching
this year, including former YSL Beauté-owned fragrance brand Van
Cleef & Arpels, now part of French fragrance manufacturer Inter
Parfums, which is positioning its new Féerie EdP fragrance at
similar price points.

There is a definite trend emerging for more prestige fragrances at
increasingly higher price points, Euromonitor analyst Oru Mohiuddin
tells CosmeticNews—although she concedes that “the trend is not
going to explode because the market is very limited and very
selective”.

B, the seventh fragrance in the Boucheron range, will initially be
limited to a very selective global distribution, expanding to a
wider network later on, a brand spokesperson says. It arrives in
France this month, followed by other European markets in September
and the Middle East in November."
cosmeticnews.com/images/parfums/boucheron_b.jpg