forevermore79
23.03.05, 17:38
Nowe premiery zapachow Diora sa zawsze wydarzeniem, teraz przychodzi
odpowiedz marki na sukces Chanel Coco M-me, czyli "dziewczeca" wersja
klasycznego Miss Dior, z wnuczka Presleya w roli twarzy perfum.
Z cosmeticnews:
"Parfums Christian Dior (LVMH) has reinvented a legend with Miss Dior Chérie,
a modern take on the renowned original Miss Dior fragrance, created in 1947
by Christian Dior himself to complement his revolutionary first collection
known as the New Look.
Dior often described fragrances as being “an open door to a closed world”,
Parfums Christian Dior president Claude Martinez explained. Created by
Christian Dior’s artistic director John Galliano, Miss Dior Chérie is for the
new Dior girl, and the company hopes that the scent will serve as a door to
the luxury world for today’s fun youth.
The brand describes the scent as sugar and spice. It will be embodied by
Galliano’s newest muse Riley Keough (Elvis Presley’s granddaughter) in a
print campaign to break globally along with the launch in May, with a
television ad to follow.
The launch of Miss Dior Chérie coincides with the summer festivities taking
place in Dior’s hometown of Granville, France to celebrate the 100th
anniversary of his birth. An exhibition called Christian Dior…Man of the
Century will be held at the Christian Dior Museum from May 15 through
September.
Martinez tells Cosmeticnews.com that he expects Miss Dior Chérie to be “a
very big launch”. Miss Dior Chérie comes in 50ml and 100ml EdPs priced €65.60
and €93.34, respectively."
www.cosmeticnews.com/images/parfums/dior_missdiorcherie.jpg
Sugar an spice- nie wiemy za duzo wiec o tym zapachu, ale jedno jest pewne-
bedziemy go wkrotce czuc bardzo czesto.
