News: "My Queen"- Alexander McQueen (ang.)

[forevermore79]

Calkiem "exicting" news- drugi zapach kreatora- po Krolestwie czas na jego
Krolowa, z cosmeticnews:

"Gucci Group’s YSL Beauté is seeking to extend its emerging Alexander McQueen
designer brand to a larger audience with the launch of a second fragrance,
MyQueen, this fall. Although the women’s EdP line will still be tightly
distributed in 4,000 doors worldwide, the scent is hoped to gain a wider
appeal, proffering a new concept visually and slightly more accessible
positioning than the brand’s first fragrance, debuted in 2003.

“Kingdom was the first statement,” YSL Beauté senior vice president Classic
and Designer Brands James Ragsdale explains. “The two fragrances represent
two very different facets. Kingdom is more elitist and intimate for the
sophisticated consumer. MyQueen is a more luminous fragrance and more
accessible.”

MyQueen is intended to embody the multi-faceted nature of McQueen’s designs
and the women he envisions. The fragrance has been developed around four,
instead of three olfactory levels, signed Anne Flipo and Dominique Ropion of
IFF. Suave notes of sweet almond and violet open the scent, which settle into
an accord of orange flower absolute, white musk, heliotrope and white
flowers. This leads to notes of patchouli, cedar and vetiver ending on iris
and vanilla accords.

The company commissioned Baccarat designer Thomas Bastide, under the artistic
direction of McQueen, to design the violet-colored cut bottle, inspired by
French haute crystallerie.

The press advertising campaign, picturing a blond model, the Queen, seated in
a mysterious setting, was directed by Nick Knight. “The Queen is a vision of
empowerment. It is meant to be a lasting portrait of a woman in my mind,”
McQueen explains.
The line comprises three EdPs (prices: €42, 35ml; €58, 50ml; €78, 100ml), a
perfume priced at €155 (15ml) and a 200ml body lotion selling for €35.

MyQueen will launch in selected outlets in Paris, France and in US department
stores Nordstrom and Bergdorf Goodman in September and will roll out
worldwide on October 1."

www.cosmeticnews.com/images/parfums/myqueen_myqueen.jpg
Flakon w kolorze Aliena- widac, ze fiolet dla Pan i czern dla Panow beda
przewazac w przyszlym sezonie, uf- koniec rozu na czas jakis.

[sorbet]

Coś w stylu Westwood, nieprawdaż? Mam nadzieję, że w realu lepiej wygląda.

[forevermore79]

Faktycznie- "buduarowo-libertynski" przepych :-). Wachal ktos Anglomanie
Westwood- ten trzeci, czerwony zapach? Musze sprawdzic, jak bede abroad, bo
ciagle mi wypada z glowy :-)

Duzo wiecej detali z WWD:

[forevermore79]

"NEW YORK — Alexander McQueen is making room in his kingdom for his ideal
woman.
Three years after launching his first women's fragrance, Kingdom, the designer
is about to launch his second women's scent this fall, My Queen, as his new
olfactive icon.
According to Christine Piccola, senior marketing director for classic and
designer brands at the U.S. division of YSL Beaute, the new fragrance has a
more feminine positioning, with more of a magical, enchanting fairy-tale aura
than McQueen's first scent, which was launched in March 2003.

"I worked with Nick Knight and discussed an image that is long-lasting,
romantic, based on the works of Gainsborough and Whistler. It is an image that
can last for a long time, a memorable image," said McQueen, who spoke during
the fragrance's Paris unveiling , held at the British embassy there on June 21.
"She's my queen," he continued, adding that she's "godlike." "She gives herself
to everything around her. She is empowered."

Chantal Roos, chairman and chief executive officer of the parent YSL Beaute in
Paris, said of the positioning of the fragrance, "It's a fairy tale and the
fairy tale has no end. The idea of the fragrance is to last for eternity and
the advertising is the same — the ad is not just of this season."

The fairy-tale aspect was carried through to the purple flacon, which was
designed to suggest a bottle of magical potions. Roos noted that McQueen is a
collector of precious glass and he suggested that the company hire a designer
of Baccarat crystal. The resulting flask personifies the structure of the
formula. It is a floral Oriental developed by Anne Flipo and Dominique Ropion
of International Flavors & Fragrances — with an unusual formula. The structure
of the scent has four facets, dubbed Marvelous, Dazzling, Mysterious and
Intoxicating. Each facet, portrayed as individual layers of a woman's
personality, radiates from a common heart and shared base.

Marvelous is designed to open with the "innocent, warm and tender" feeling of
childhood, Roos said, with notes of Parma violet and sweet almond. Dazzling is
meant to be illuminating with orange blossom absolute fused with white musk and
heliotrope in a powdery and luminous bouquet of white flowers. The formula then
turns more feminine, sweet and intimate with the Mysterious facet, consisting
of patchouli, cedar and vetiver. As the name implies, Intoxicating is meant to
be charming and bewitching with Florentine iris and vanilla.

The formula's facets are signified by four corresponding indentations in the
glass bottle. Also, the company has, for once, taken the additional step of
echoing the mystery element in the positioning with the design of the outer
box, covered in white pique fabric. A shadowy outline appears as if a ghost of
the bottle is trying to break through the packaging.

The fragrance will come in two sizes of eau de parfum, a 1.6-oz. version for
$58 and a 3.3-oz. version for $75, plus a 0.5-oz. perfume for $145 and 6.6-oz.
body lotion for $35.

In the U.S., the fragrance will be launched Oct. 15 in the 95 doors of
Nordstrom, which was described as "a service-oriented environment" by Maggie
Ciafardini, ceo and managing director of the U.S. division of YSL Beaute.
Noting that the fragrance will be on counter in September, she indicated that
Nordstrom was chosen, in part, because the chain does well with designer brands
and the Nordstrom customer is younger than those usually found in department
stores. That is a key consideration because the consumer target for My Queen is
younger than that of the earlier Kingdom. Piccola put the new target at 30.

The Nick Knight ad will be used for blow-ins in the Nordstrom catalogue and
will go out as scented direct-mail pieces. Ciafardini also plans to use it on
Nordstrom's Web site. It also will be launched overseas in the fall, where
distribution will be equally tight. Roos estimated the global distribution at
only 3,000 to 4,000 doors, compared with 16,000 for YSL.

She compared the launch to "raising a small child. We have to start slowly,
slowly and see how people respond to it," Roos said.

The caution is justified by the fact that the McQueen beauty franchise is still
unfolding. Roos indicated that she expects this fragrance to be more readily
embraced than Kingdom, which has had a mixed record. The earlier scent had
landed in the top 10 at Selfridges and still does a healthy turnover in the
U.K. It also remains on the market in a number of European countries. But in
the U.S., it is sold only in McQueen's downtown boutique in New York.

She said that, while McQueen remains proud of Kingdom as a beautiful product,
he nevertheless is continuing to gain a feel for fragrance, as a practical
personal use item, after his first effort. Kingdom, she said, suffered from
being perceived as a little bit "elitist."

Roos declined to discuss numbers, but industry sources estimate that My Queen
could do 10 million euros, or about $12 million at current exchange, globally,
in the first four months this fall, with the U.S. contributing $2 million to
$2.5 million at retail during the fall alone."
Reklama:
www.wwd.com/content/articles/070105_7.jpg
Bardzo ladne zdjecie- w stylu klasycznych kampanii YSL, Chanel, czy Angel.

My Queen

[sorbet]

Jest w Douglasie. Fafafajny. Początek zielony i z czymś "ostrzejszym", rodem
z Kingdom. Na skórze czuję lekki heliotrop, migdały i zajebisty słodki
mleczny balsam z zieloną nutką, który bardzo lubię w irysowych zapachach. To
musi być wanilia z czymś niepoprawnym:-)

I zobaczcie co znalazłem z postów wyżej:-P
(w ogóle nie czuję kwiatu pomarańczy i paczuli)

"
Suave notes of sweet almond and violet open the scent, which settle into
an accord of orange flower absolute, white musk, heliotrope and white
flowers. This leads to notes of patchouli, cedar and vetiver ending on iris
and vanilla accords.
"

[sorbet]

Mam jedno narzekanie, ta fajna mikstura jest strasznie niestabilna na mojej
skórze. Raz ją czuć, raz nie ma:-)

Kwiat pomarańczy jest schowany głęboko:-)

[sorbet]

Teraz chyba czuję (świeży po prysznicu:-)))

[nitulina]

[nitulina]

Na mnie pachną identycznie.