News- Hugo Boss: Hugo Element

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Hugo Boss przedstawi w lutym 2009 kolejny, meski zapach z linii Hugo
(po klasyku, Dark Blue i XX). Jego twarza zostanie aktor Jonathan
Rhy Meyers - obecna twarz pozostalych Hugo.
O zapachu wkrotce, na razie reklama:
www.elle.fr/elle/beaute/news-beaute/beaute-des-stars/jonathan-
rhys-meyers-l-homme-hugo-element/(gid)/781672

Wiecej z cosmeticnews.com:

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"Fashion fragrance brand Hugo Boss (Procter & Gamble) will kick off
2009 with a new men's fragrance under the Hugo franchise. Dubbed
Hugo Element, the EdT promotes a vision of a sophisticated urban
consumer as part of an effort to upgrade the adolescent image of the
Hugo brand, which “has room to grow”, according to a brand
spokesperson. The marine scent, with a heart accord of coriander and
ginger, was created by the Givaudan fragrance house. The light-blue
glass flacon is designed to look like an oxygen bottle.

The EdT will retail from €50 (60ml) to €66 (90ml), with a range of
men's toiletries completing the range. The worldwide February launch
will be supported by television, print and internet advertising
campaigns featuring Irish film star Jonathan Rhys Meyers. The
television spot was directed by Emil Möller."

Reklama TV:

[forevermore79]

nowsmellthis.blogharbor.com/blog/_archives/2009/1/28/4072892.html

[forevermore79]

Juz u nas, straszliwie syntetyczny i mdly- calone, slodkie cytrusy
znane z meskiego L'Eau par Kenzo, tyle, ze w gorszym wykonaniu.
Image i flakon nie przekonuja, meska kolekcja ubran Hugo by Hugo
Boss zyskala ostatnio na wyrazie, ale zapachy z tej linii zupelnie
nie przystaja do nowego wizerunku.