rattler
08.05.05, 18:49
Krenc siem krenc wrzeciono ... Spinujom , spinujom , od pol wieku spinujom i
nic im nie wychodzi :))) A moze by tak dla odmiany kopnonc w dupe zioncow i
zmienic polityke ???
narazie
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Israel seeks PR help for image makeover
By Akiva Eldar
Israeli missions abroad and the Foreign Ministry are hoping to "rebrand"
Israel by focusing less on the regional conflict and more on Israel's
achievements in science, culture and other areas.
In cooperation with the Advertisers Association, the foreign and finance
ministries and the Prime Minister's Office have started drafting PR firms,
associations and businesspeople in efforts to find a new image for Israel in
keeping with commercial PR and marketing models.
The move was decided on following an analysis of findings from a study
carried out by the Wunderman marketing research institute, a division of the
well-known American firm Young and Rubicam. The company specializes in
studying brandings, among them of countries wishing to improve their image
The study, which was presented at a PR seminar at Bar-Ilan University, shows
that for most Americans, the Arab-Israeli conflict is losing relevance. They
are experiencing information overload on the subject and a concomitant loss
of sympathy for Israel.
The Foreign Ministry's PR chiefs have taken up the suggestion of the study's
author, David Sable, who toured the separation fence recently, that they stop
trying to counter the Palestinians' claims that the fence impairs everyday
life.
Instead, they will be focusing on Israel's contributions in technology,
medicine, culture and other fields. The Foreign Ministry will be sending
scientists, businesspeople and artists to the U.S. and other countries to
further the new approach.
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The ugliness of the Israeli occupation is more eloquent than all the PR
Israel could muster.
The image of huge army bulldozers, driven by heartless soldiers, wearing
helmets upon which the Star of David is engraved, is guaranteed to beat all
the distractions and red herrings about Israeli achievement in science and
technology.
