forevermore79
08.08.08, 09:33
Podczas gdy duet Unforgivable jest wlasnie wprowadzany na polski
rynek,marka Sean John Seana Combsa i Lauder w Stanach lansuja
kolejny meski zapach- I am King.
Z WWD.com:
"(...)“I Am King is a statement about all men,” said Combs, during
an interview at his Bad Boy Entertainment offices in Manhattan. “We
are all descendents of royalty — and if we carry ourselves and
respect ourselves in that manner and believe in ourselves, then we
are all kings.”
It’s a matter of mind-set, he opines. “I believe in positive
affirmations. If I say, ‘I am not going to succeed, I’m a loser,’
then that’s what I am going to be. If we say we’re kings and we say
we’re queens, that’s what we’re going to be. It has nothing to do
with being arrogant. I Am King is not a statement about myself — I
Am King is about every man who is going to go and buy the
fragrance.” (As for empowering the female sex, there will be an I Am
Queen women’s scent in fall 2009.)
“The first [fragrance, Unforgivable for Men] was pure sexuality,”
said Combs. Industry sources estimate the scent did upward of $150
million globally in its first year. “I Am King is more about
sophistication. It’s strong and also sexy, with an elegance and
simplicity to it.”
Developed by Combs and the Estée Lauder Cos.’ Karyn Khoury and Trudi
Loren in cooperation with International Flavors & Fragrances, I Am
King opens with tangerine zest, juicy orange, succulent cranberry
and a proprietary Imperial French berry note. The heart is of kir
royal, crème de cassis, premium Champagne and cooling Mediterranean
water accord. Base notes are of key lime pie, lemon cream, rich
labdanum extract, cedarwood, vetiver, white moss, sandalwood
essences and clean powdery undertones.
“Like Sean, I Am King has a lot of savoir faire,” said John Demsey,
the group president at the Estée Lauder Cos. who oversees the Sean
John Fragrances division. “As he has matured over the years, he has
evolved in terms of his taste, which is nothing short of amazing,
and he has maintained his street cred with the next generation.”
The I Am King collection will include eaux de toilette in two sizes,
1.7 oz. for $57 and 3.4 oz. for $74; a 3.4-oz. aftershave balm, $54;
a 6.7-oz. shower gel, $25, and a 2.5-oz. deodorant, $18. The eaux de
toilette will bow exclusively in the U.S. at Macy’s and in the U.K.
at Debenhams in December, along with a Macy’s-only I Am King Limited
Edition — a 3.4-oz. scent in a signed Lucite case with a storybook
of ad visuals for $100. In February, the eaux de toilette and
aftershave will roll out, with the shower gel and deodorant slated
to be on counter in May. (...)"
Wiecej i zdjecia na:
www.wwd.com/beauty-industry-news/combs-crowns-new-mens-scent-1706120?navSection=beauty-industry-news
