forevermore79
14.02.05, 00:16
Kolejna "celebrity" podpisala umowe z firma, ktora ma w swej ofercie
chociazby J.LO.
z WWD:
"Sarah Jessica Parker wants a new long-term relationship — with fragrance.
The ultimate fashionista’s deal with Coty Inc. to launch a fragrance this
fall — which she describes as “a timeless fragrance that women can have a
relationship with” — could ultimately be worth up to $7 million a year to
her. And, Parker and Coty executives said, the scent is expected to be the
first in a string of beauty products that will include a men’s fragrance and
one day could even cover color cosmetics and skin care.
The announcement Tuesday that Parker and Coty’s Lancaster division have
signed a multiyear licensing deal puts an end to one of beauty’s longest-
running rumors, which was first reported in WWD on March 5, 2004.
But don’t look for the actress and style icon to follow in the footsteps of
Jennifer Lopez, Beyoncé Knowles, Gwen Stefani and those other celebrities
launching clothing lines. While Parker loves fashion, she loves it too much
to think of doing it herself.
“The fragrance was really something I wanted to do. I never dreamed of
designing clothes or having a clothing line.”
Besides, Parker said, she’s enamored with a number of established designers,
including Oscar de la Renta, Narciso Rodriguez, Alber Elbaz at Lanvin and, of
course, Karl Lagerfeld. “I like a lot of designers — that’s kind of my
problem,” she said with a laugh. “I don’t date one guy in a fashion sense.
You’d be a fool not to want to wear every beautiful thing,” continued Parker,
who, on Tuesday, was clad in a black and navy Lanvin ensemble and a pair of
champagne Christian Louboutin heels.
Next on Parker’s busy schedule: a Fox film with the working title of “The
Family Stone,” which will also star Diane Keaton, Luke Wilson, Claire Danes,
Dermot Mulroney, Craig T. Nelson and Rachel McAdams. In fact, Parker — a red-
carpet favorite — is even skipping the Oscars this year, as filming begins
the day after the awards.
The agreement with Coty is Parker’s first licensing deal, although she
appears in advertising for Gap and L’Oréal’s Garnier Nutrisse. The first
fragrance, a women’s scent, is expected to be out this fall.
While none of Coty’s executives would comment on projected sales or on what
Parker is being paid, it is widely speculated that her multiyear contract —
thought to be for three to five years with renewal clauses — gives her an up-
front payday of $3 million to $5 million, and that she also will get a
percentage of sales. Such deals often involve 1 or 2 percent of sales for the
star, said one industry source.
Coty executives are thinking big, with talk of making Parker’s first women’s
scent “J.Lo size.” Jennifer Lopez, Lancaster’s first celebrity powerhouse,
now has three fragrances — Glow by JLo, Still Jennifer Lopez and Miami Glow —
and did $100 million with Glow by JLo in its first year of release.
And Parker — who clearly would like to have her own stable of fragrances — is
on board with that goal. The actress said that she’s dreamed of creating her
own fragrance for years, but the only one she mentioned it to was her
husband, Matthew Broderick. “I’ve been interested in fragrance forever. But I
wasn’t bold enough to tell anybody, except for my husband. It seemed so —
well, narcissistic,” Parker said. “It’s only in the last couple of years,
when I finally told a business associate that it was something I wanted to do
and he didn’t respond entirely negatively, did I start to think, ‘Well…maybe
we could pursue it.’’’
But she’s not sorry that it didn’t happen a few years ago. “Not to sound like
Pollyanna, but I’m so grateful that it didn’t happen sooner — because I think
if it had, I might not have fallen into the masterful hands of Coty,” said
Parker with aplomb. “With very little discussion, we were immediately in
sync, not only with the smell of the fragrance, but the long-term plan for
it. What I don’t want it to be, and what I’m fairly certain that Coty doesn’t
want it to be, is supertrendy — and just attaching a name to something that
doesn’t have meaning is not what I am about.”
On Tuesday, Parker joined Coty’s big guns — Bernd Beetz, chief executive
officer of Coty; Michele Scannavini, global president of Lancaster Worldwide;
Catherine Walsh, senior vice president of cosmetics and American licenses for
Lancaster and Coty, and Carlos Timiraos, vice president of marketing for
Lancaster Worldwide — at the Carlyle Hotel for a press conference about the
agreement.
Walsh, along with Timiraos, has been working with Parker since October. “We
get a lot of questions with the celebrity fragrances — people want to know if
the person is really involved. Sarah Jessica has been involved since Day One,
and she has very definite ideas for this scent. There is going to be a true
honesty that goes into this project.”
Parker said her goal for the first women’s scent — which she hopes will be
one of many — is to create a classic. “I would like this [first fragrance] to
be the mother ship [for others],” she said. “I want this to be a timeless
fragrance — something that will be a standing appointment with [consumers].
That doesn’t mean that I won’t want to create other fragrances that they can
experiment with and that are appropriate for different occasions — but I
really, really wanted a first fragrance that women can have a long-term
relationship with.”
Parker said that her earliest memories of fragrance were of crowding around
her mother as she misted herself with Estée Lauder’s White Linen. She added
that, while her parents were young, her mother would save her pennies for an
annual fragrance-buying trip to Dayton’s in Minneapolis.
“She always wore fragrance — she always put it on, every night when she went
out,” Parker recalled. “Whether she was going to a meeting of the school
board or if she was going to the ballet, it was very much a part of her
grooming, of her getting ready to go. I’m one of four girls and one of eight
children, and we stood around my mother, bothering her every step of her
trying to get out of the house. I loved how it made us feel about her, I
loved being in the aura and the trail of her and sort of downwind of her. And
then, over the course of my young adult life, there were many women in my
life who were important to me who still are, who were people that wear
fragrance — and they tend to wear the same fragrance all the time. It leaves
a very strong impression.”
