News: Davidoff- Adventure (ang.)

[forevermore79]

Z cosmeticnews.com- zapach reklamowany przez Ewana McGregora, o
mariazu donosilismy juz wczesniej:
forum.gazeta.pl/forum/72,2.html?f=15707&w=66082582&a=66082582
"US beauty company Coty Prestige predicts its latest launch,
Davidoff Adventure, will become a second pillar for the brand behind
its consistent top-five global line brand Cool Water. And having
actor Ewan McGregor fronting Adventure, is expected to speed up the
process.
Davidoff Adventure is Coty Prestige’s biggest launch of next year.
The line will hit the shelves in February, except for Australia,
which follows in spring 2008 and the US in the fall. The selective
distribution will be similar to Cool Water’s, although the pricing
is slightly higher at €44 for 50ml and €58 for 100ml.

“While we have a second line at Davidoff with [the high-end] Silver
Shadow, that target is sophisticated and narrow,” Coty Prestige
senior vice president marketing European licenses Françoise Mariez
said. “Adventure is a true second pillar because it has a wider
target (25 to 30-year-olds) and has the potential to be as strong as
Cool Water when it launches.” But she admitted that she was not
targeting Cool Water sales levels.

The choice of spokesperson is in Adventure’s favor. “Ewan McGregor
has a real connection with adventure because of his cross-continent
bike trips, so while there is a trend for famous spokespeople to
endorse fragrances, he is authentic and credible,” Mariez adds. Cool
Water itself has seen double-digit growth since it started using
Lost star Josh Holloway as its front man.
Davidoff Adventure will be backed by TV advertising at launch, with
some cinema advertising depending on the market. The high
promotional cost means that Coty only expects to break even in the
first year following the launch.

The juice was created by Givaudan’s Antoine Lie and features fresh
rainforest top notes of citrus, plus bergamot, maté leaves and black
pepper, a spicy heart of black sesame, South American pimento and
cardamom, and a woody dry-down of cedar wood, vetiver and white
musk. The modern hip flask packaging was designed by Alnoor.

Completing the line will be a hair and body shampoo (200ml), after
shave splash and balm (100ml) and deo stick (75ml). A line extension
is expected within six months."
www.cosmeticnews.com/images/tags/davidoff_adventure.jpg

Więcej z moodiereport.com

[forevermore79]

"INTERNATIONAL. Coty Prestige is to embark on a new olfactory
journey with its Davidoff brand, through the launch of its new men’s
fragrance Davidoff Adventure, fronted by actor Ewan McGregor.
The scent will be launched worldwide from February 2008.

McGregor, a Scotsman, is well-known internationally thanks to his
roles in Star Wars, Moulin Rouge, Trainspotting, Big Fish and Miss
Potter. Acting aside, McGregor is also known for his Long Way Round
20,000-mile round-the-world motorcycle journey in 2004, and his
current expedition, Long Way Down, from the northernmost point of
Scotland to the southernmost tip of Africa.

“Ewan McGregor is a natural choice to represent Davidoff’s newest
male fragrance,” explained Coty Prestige Senior Vice President
International European Marketing Licenses Françoise Mariez earlier
this year.
“Not only is he one of the most talented actors of his generation,
but he also has a charisma and an authenticity that will be very
important for the new Davidoff fragrance.”
And McGregor’s well-documented wanderlust dovetails perfectly with
the Davidoff Adventure concept. “I think it is important to go out
and discover what an extraordinary world we have, and the people who
live in it, and to broaden our minds instead of to narrow them,” the
actor explained.
“The thing about a real journey is that you have to lose control of
it. You can’t control an adventure. You have to give yourself in to
accepting whatever experience is around the corner, and you never
have any idea what that might be.”

The fresh-spicy-woody Davidoff Adventure juice “explores uncharted
fragrance territory”, according to Coty. The top notes feature
mandarin, lemon, bergamot, Maté Leaves and black pepper, and are
designed to conjure the sudden freshness of a rain forest after a
shower.
The heart evokes wild, earthy spices, such as black sesame and south
American pimiento. Exotic woods characterise the dry-down, teamed
with white musk and vetiver.
The fragrance flacon, designed by Alnoor, resembles an adventurer’s
flask. The design is sturdy and masculine, with a sleek, silver
metal surround.
The outer carton sports a rugged grain of leather look, offset by a
saddle-stitch motif. The name Adventure is embossed in yellow across
a rich, brown background.

The Davidoff Adventure range comprises 50ml and 100ml edt sprays, a
100ml after shave splash, a 100ml after shave balm, a 200ml hair &
body shampoo and a 75ml deo stick.
The advertising campaign featuring McGregor is composed of print
(shot by Steven Klein) and TV, directed by Seb Edwards. The Art
Director is Select’s Olivier van Doorne."
www.moodiereport.com/images/Davidoff_Adventure.jpg
www.moodiereport.com/images/Davidoff_Adventure_ad.jpg

[sekretyurody]

Dla zainteresowanych! Szczegółowy opisy perfum Davidoff-Adventure w języku
polskim znajdziecie na:
www.sekretyurody.eu/pages/kosmetyki/davidoff-adventure.html
pozdrawiam