forevermore79
09.11.07, 09:30
Z moodiereport.com:
"FRANCE. Parfums Kenzo presented a number of novelties across its
portfolio at last month’s TFWA World Exhibition in Cannes, all of
which are slated to launch in 2008.
The company’s iconic FlowerbyKenzo fragrance will be supported next
year by an internet animation located at www.flowerbyyou.com.
Customers can collect a replica poppy at various points of sale and
will be invited to post a picture of themselves, with the poppy and
accompanying comment, on the web-site.
In addition, Kenzo has created a 50ml summer version of the
fragrance, which boasts a watercolour inspiration. The reworked
juice features violet, rose, lychee and ginger.
In the second half the company will introduce a limited-edition,
prestige Winter Flowers version, in the time for the holiday season.
The glittering juice will feature mimosa, a flower which blooms in
winter; the outer carton will sport an embellished design.
The feminine fragrance KenzoAmour will be updated with a new limited-
edition juice and advertising campaign, centred around India and the
Holi festival of colour, in which participants throw coloured powder
and water at each other.
The new 50ml scent, which features rose and musk, will be launched
in March 2008, to coincide with next year’s festival. The
introduction will be supported by complementary gwps, such as
bracelets and coloured bath powder.
A parfum version of KenzoAmour will also make its debut next year.
And L’EauParKenzo will be boosted by a new advertising campaign.
The latest masculine launch, Tokyo by Kenzo, will be promoted with a
new animation featuring a CD-ROM of music that is evocative of the
city. A booth and headphones will be installed at the point of sale
so that consumers can listen in. Both the disc and a selection of
stickers will be offered as a gwp.
In other news, to celebrate its 20-year anniversary, in March next
year the company will introduce a Kenzo de Kenzo limited-edition
vintage fragrance version. A 100ml, it will be available in four
different boxes, to appeal to collectors. The theme will be flower
power.
Meanwhile, within skincare, the company will extend its Kenzoki line
in travel retail with new references and exclusive sets.
Lastly, Kenzo is poised to update its point-of-sale presence with a
new "nest-like" merchandising concept. It will make its debut this
month in Printemps Haussmann, and will be rolled out to travel
retail where space allows.
The merchandising is built on a “combination of opposites”,
according to Kenzo, and features a deconstructed logo. The materials
used include wood, metal and white lacquer."
A ja widzialem na strefie kolejna nowosc Kenzo z czerwonej linii
Flower Le Parfum- tym razem jest to wersja Extrait w malym flakonie-
bardziej plynna, niz skoncentrowany zel Just a Drop.
