maja92
26.01.06, 17:55
Pieniazki pojda do firm charytatywnych:
26/01/06
07:27
Bono to launch Red fashion brand today
Some of the world's major fashion names - Converse, Gap and
Giorgio Armani - have agreed to sell some of their products under
the Red brand, to be launched by Bono today
The rock star's brand is aimed at "conscience customers", and
some of its products' revenue will go to fight Aids
Among the first products will be Converse sports shoes made with
African mud-cloth, a new line of Gap vintage-style T-shirts - in
red and other colours - and wraparound Emporio Armani sun glasses
embossed with the Red logo

American Express will launch a new Amex Red credit card
Bono is to alunch his brand today at the World Economic Summit in
Davos
He describes Red as "a 21st century idea".
He says that "doing the Red thing, doing good" will catch o0n with
many consumers
Red's do-good money will be paid into the Global Fund, a
public-private partnership that has committed USD4.5 billion for
Aids, tuberculosis and malaria programmes since it was created in
2002.
Amex will contribute 1 pc of Red card transactions, plus 1.25
per cent of any spending above UK£5,000 on each card a year.
more stories
This external information has been sourced from Business World,
a service of Media World Ltd.
