News- Cacharel: Liberte i duet Amor Amor Sunshine

forevermore79 Wiecej o Liberte 23.02.07, 08:59

z cosmeticnews.com:

"Following the launch of Promesse in September 2005, Parfums Cacharel (L’Oréal)
is returning to the more daring codes of its Amor Amor scent with its latest
women’s fragrance, Liberté. “It is a new tone and new territory,” Cacharel
international general manager Marie-Paule Thauziès tells CosmeticNews.

Liberté is designed to fill the gap between the brand’s two pillars: Amor Amor,
a scent targeting teens and Anaïs Anaïs, whose core consumer is 40 years and
older. “Liberté targets the 25- to 35-year old. There was a real desire to go
further and to be more impertinent,” Parfums Cacharel international marketing
director Sandrine Jolly tells CosmeticNews. Although Europe is expected to be
the fragrance’s primary market—with the goal of reaching the top-10 in France—
the brand also has high hopes for the US, where there will be significant
support. “Liberté will probably launch in a more selective distribution [than
Cacharel’s usual 2,500 points-of-sales in the US],” says Jolly.
The launch is being supported by at least as much investment, if not more, than
Amor Amor, according to Jolly.
Formulated by Domitille Bertier and Olivier Polge of IFF, Liberté introduces an
unusual olfactory family, orange chypre. The fragrance comes in a tall slender
orange bottle cut in the shape of a flower. Press and television campaigns by
Mert & Marcus feature Brazilian model Giselle Bundeschen.

Liberté launches globally from April, except in the US where it will go on sale
in the second half of 2007.
The women’s EdT is priced from €33 (30ml) to €62 (75ml)."
Nuty i kolejna fotka na:
www.aufeminin.com/news/beaute/n1975.html

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paulinaa Re: News- Cacharel: Liberte i duet Amor Amor Suns 08.02.07, 15:43

mam nadzieje, ze nowy amor amor bedzie bardziej udany od poprzedniej letniej
wersji:)
- paulinaa Re: News- Cacharel: Liberte i duet Amor Amor Suns 08.02.07, 15:43
  
  bo flakon przepiekny:) uwielbiam taki kolor:)
forevermore79 Wiecej o Liberte 23.02.07, 08:59

z cosmeticnews.com:

"Following the launch of Promesse in September 2005, Parfums Cacharel (L’Oréal)
is returning to the more daring codes of its Amor Amor scent with its latest
women’s fragrance, Liberté. “It is a new tone and new territory,” Cacharel
international general manager Marie-Paule Thauziès tells CosmeticNews.

Liberté is designed to fill the gap between the brand’s two pillars: Amor Amor,
a scent targeting teens and Anaïs Anaïs, whose core consumer is 40 years and
older. “Liberté targets the 25- to 35-year old. There was a real desire to go
further and to be more impertinent,” Parfums Cacharel international marketing
director Sandrine Jolly tells CosmeticNews. Although Europe is expected to be
the fragrance’s primary market—with the goal of reaching the top-10 in France—
the brand also has high hopes for the US, where there will be significant
support. “Liberté will probably launch in a more selective distribution [than
Cacharel’s usual 2,500 points-of-sales in the US],” says Jolly.
The launch is being supported by at least as much investment, if not more, than
Amor Amor, according to Jolly.
Formulated by Domitille Bertier and Olivier Polge of IFF, Liberté introduces an
unusual olfactory family, orange chypre. The fragrance comes in a tall slender
orange bottle cut in the shape of a flower. Press and television campaigns by
Mert & Marcus feature Brazilian model Giselle Bundeschen.

Liberté launches globally from April, except in the US where it will go on sale
in the second half of 2007.
The women’s EdT is priced from €33 (30ml) to €62 (75ml)."
Nuty i kolejna fotka na:
www.aufeminin.com/news/beaute/n1975.html

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