News- Paris Hilton: Fairy Dust

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Nowy zapach Paris Hilton, z cosmeticnews.com:

"US-based fragrance manufacturer Parlux is expanding the Paris
Hilton fragrance franchise with the launch of Fairy Dust, the
brand’s eighth fragrance. The women’s scent will launch in US
department stores including Macy’s, Belk, Bon-Ton, and Boscov’s in
October, followed by an international rollout in 2009.

Formulated by Cecile Krakower of Mane Paris, Fairy Dust by Paris
Hilton is a floral scent with top notes of “sparkling prosecco
accord”, pink peony and orange blossom. The heart features notes of
spring gardenia, water lily and peach nectar, while the dry down
includes patchouli, cashmere musk and vanilla cream.

The bottle, which features an engraved fairy image, was designed by
the Parlux design team along with marketing firm Brandonology.
Created by New York-based agency Avrett, Free, Ginsberg and shot by
photographer Mark Liddell, the ad campaign features Paris Hilton as
a fairy. The US campaign will kick off in November/December issues
of Vogue, Lucky, Glamour, Allure, Seventeen and Cosmopolitan.
The EDP is priced at $45 (50ml) and $55 (100ml) and the body lotion
$28.

The Paris Hilton license is a $90m brand, Parlux chairman and ceo
Neil Katz told CosmeticNews earlier this year. It is the largest
franchise for Parlux, followed by the Guess fragrance brand."
Zdjecie:
www.parishiltonsite.net/fairy-dust-by-paris-hilton-fragrance/