croyance
04.05.07, 12:29
"Who actually decides the new colours of the season? Is it God? No, it's not.
It's actually a global network of analysts and trend forecasters in
organisations like the Color Association of the United States (CAUS) and
Pantone Inc. who together form a kind of new black Bilderberg Group. They
meet in secret, possibly in Davos, possibly in a hi-tech base built into a
volcano, and usually let the weakest link in the group - possibly the one
with a distasteful penchant for lime green - take their chances down the
shark chute.
Their forecasts infuence designers of shirts, paper products, cars, tiles,
paints, silk flowers and lipstick. When they say 'Aqua', the rest of the
world says, 'How high?' These people know about colour. The CAUS website
boasts: 'Pinks and fuchsia were everywhere in spring 2003; CAUS members knew
this in spring of 2001'. That's some serious knowledge.
But predicting colours is a strange pursuit - a bit like predicting cows.
Basically, they're just kind of there; not really getting any better or worse
with the passage of time. This partly explains why, describing their recent
aqua-blue ranges, designers Narciso Rodriguez and Michael Kor could only
really claim inspiration from seeing - surprise! - some blue water.
'Colour is always out there', pointed out Leatrice Eiseman, executive
directive of the Pantone Color Institute, to Time magazine.'We just have to
determine where it's coming from at any given time.'
Beware of flying color. It's 'out there'."
Steve Lowe & Alan McArthur "Is it just me or is everything shit? The
encyclopedia of modern life"
