mukidwie
24.06.11, 14:56
Witajcie, jak oddać tytułowy termin (nazwa kierunku studiów) po polsku? Oto definicja z Wikipedii:
"Development Communication, has been alternatively defined as a type
of marketing and public opinion research that is used specifically to
develop effective communication or as the use of communication to
promote social development. Defined as the former, it often includes
computerized linguistics analysis of verbatim responses to qualitative
survey interviews and may, at times also involved consumer
psychological "right brain" (emotional) research techniques. Defined
at the latter, it refers to the practice of systematically applying
the processes, strategies, and principles of communication to bring
about positive social change. As most providers of "communication
development" research use proprietary approaches that cannot be
elaborated upon without revealing proprietary trade secrets, the
remainder of this article describes the latter definition".
Z góry serdecznie dziękuję za pomoc i pozdrawiam.
