News- Gaultier2 (ang.)

[forevermore79]

Wreszcie, z cosmeticnews.com:

"The singularity of one fragrance for two people—that is the theme heightened
by France-based Beauté Prestige International (BPI, Shiseido) for the first
unisex fragrance for the Jean Paul Gaultier fragrance brand. Even the unisex
term is toned down. “The idea is to return to traditional perfumery where
there were no women’s and men’s genres. Perfumes were made for the
individual,” BPI vice president Jean Paul Gaultier Sylvie Polette tells
Cosmeticnews.com.

The EdP line, named Gaultier2 (read “Gaultier to the power of two”)
underscores a doubling act for the one scent through a packaging artifice
whereby a magnetically-backed bottle can be fixed to another. The 40ml
bottles are available both as a couple or as single items (priced €53 and €72
respectively). As a limited edition, smaller 20ml bottles (€38) can also be
magnetically attached. The line additionally includes a 120ml EdP (€82) and
massage oil (€35).

The rectangle bottle with its square metallic cap, designed by Jean-Paul
Gaultier, is meant to recall a traditional flacon design. The name of the
fragrance in both normal and reversed lettering is engraved on both sides of
the metal backing. The black-and-white outer packaging highlights the
fragrance name in the brand’s bold type face. Gaultier2, an amber, vanilla,
musk accord, was formulated by Francis Kurkdjian of Quest.

The black-and-white advertising visuals by Jean-Baptiste Mondino, for press
and television, highlight a man and woman floating towards each other in
magnetic attraction. In the spots, the couple also suddenly separate like
magnets do. The doubling strategy continues in press advertising where two
Liquid Touch samples will appear in double page spreads.

The line, which arrives six years after Fragile (1999), is intended to become
the brand’s third pillar after Le Mâle and Le Classique, according to Polette.

Following a period of exclusivity at French department store Galeries
Lafayette from early September, the line will arrive in international markets
from September 26 through October, except in the US where the fragrance will
be early 2006."
www.cosmeticnews.com/images/parfums/gaultier2.jpg
Smieszny pomysl z tym magnesem :-)

[renia.renia]

No to już czekam niecierpliwie, zapach zawiera moje ulubione nuty.

[sorbet]

Trochę jestem rozczarowany butelką:-) Gaultier plays safe. W głowie się nie
mieści:-P

Coś w tym jest, że ta marka kojarzy mi się z "ekstremalną" seksualnością, hihi.
A unisex jest, jakby, zbyt grzeczny:-))) Ambra, piżmo i wanilia brzmią duuużo
jednak lepiej.

Duzo wiecej detali plus reklama- z WWD:

[forevermore79]

"PARIS — Jean Paul Gaultier has always been a master of gender bending,
creating kilts and makeup for men and pinstriped suits for Madonna. His new
fragrance, due out this fall, is no exception.
The scent, Jean Paul Gaultier to the Power of Two, is not specifically for
women or men.

“I wanted to go back to my first idea of a perfume for humans — not a gender,”
said Gaultier, referring to his original fragrance idea 15 years ago that (to
his chagrin) never came to fruition. “The perfume is about the idea of sharing.
It is not unisex. It is a fragrance for couples, a togetherness perfume.”

Perhaps the most tangible evidence of this is the scent’s packaging. Its
rectangular flacon is studded with tiny magnets enabling it to “connect” to its
other half, should the user desire.
The outer boxes’ faces have fragments of the fragrance’s name, which is spelled
out in full when the containers are put side by side.
Gaultier uses the word “attraction” to describe the force uniting the two parts
of his scent.
Its name is meant to convey the strength derived from togetherness.
“The name says everything,” said Eric Henry, chief operating officer of Beauté
Prestige International, Gaultier’s beauty license holder.
“It came rather rapidly,” continued Sylvie Polette, vice president of Parfums
Jean Paul Gaultier, who explained that the ideas of duality, meeting and one-
plus-one were discussed.
“The name touched upon the math formula and alchemy. For Jean Paul, perfume is
about alchemy,” she said.

For the new fragrance’s juice, Gaultier wanted a scent that doesn’t evolve.
“I get frustrated sometimes when I buy perfume that doesn’t smell the same when
I wear it as it did in the store,” he explained. “I wanted one smell.”
So Francis Kurkdjian of Quest International concocted a scent incorporating
leading notes of ambergris, musk and vanilla.
“From the outset, you smell all three,” said Polette.

BPI executives believe the market is ready for another Gaultier fragrance.
“It was high time we came out with a new launch,” said Henry. “We haven’t
introduced anything major for Jean Paul Gaultier since 1999 with Fragile.”
In the Gaultier portfolio, the new scent will join the women’s fragrance
Classique, which ranks fifth in Europe and in the top 10 in the U.S. doors
where it is sold, and the men’s fragrance Le Male, which tops the charts in
Europe and is number one and number two in the U.S. stores carrying the
fragrance, said Henry. The brand also has the men’s makeup line, Tout Beau Tout
Propre.

Henry said the introduction of Gaultier to the Power of Two will be backed
by “one of the highest levels of advertising spent at BPI since it started,”
but did not break out figures. He added the scent is to have high visibility at
sales points.
Advertising, which was shot by Jean-Baptiste Mondino, stars two ballerinas from
the Paris Opéra corps de ballet. In the still, they embrace; in the video, they
move toward, away and then toward each other again, until they end as a
couple.
Web, print and TV ads will run, with the emphasis on the latter, in 7-, 15- and
30-second spots. Sampling will include Liquatouch, Sophisticates and mini
sprays.
Gaultier to the Power of Two will be launched exclusively in France’s Galeries
Lafayette on Sept. 19. The fragrance’s introduction elsewhere in France and in
other European markets will start on Sept. 26; the U.S., Canada and Mexico are
slated for 2006.
BPI executives declined to discuss sales projections, but industry sources
estimate Gaultier to the Power of Two will generate $45 million in wholesale
volume in its first 12 months.
Its launch lineup is to include one 120-ml. eau de parfum spray for 82 euros,
or $100 at current exchange rates; a 40-ml. eau de parfum spray for 53 euros,
or $65; two 40-ml. eau de parfum sprays for 72 euros, or $88; a limited-edition
20-ml. eau de parfum spray for 38 euros, or $46, and a 100-ml. massage oil for
35 euros, or $43."
www.wwd.com/content/articles/072205_5.jpg
Tylko 3 wiodace, mocne skladniki i jedna, niezmienna nuta- bardzo surowo, ale
obiecujaco.

Strona zapachu:

[forevermore79]

g2.jeanpaulgaultier.com/
Jeszcze bez szczegolow, ale z ciekawymi e-cardami.

[mathilde17]

Francuska prasa "fachowa" (Marie Claire) pisze, że w składzie nut jest też
labdanum i paczuli.