News- zapachy celebrity- J. Simpson, Usher

forevermore79 Reklama L Lamb- Gwen Stefani 24.08.07, 11:53

www.youtube.com/watch?v=6nW54YPfF7k&mode=related&search=

forevermore79 Shakira, Halle Berry, Playboy. 29.02.08, 09:48

Jak juz pisalismy- Justin Timberlake zostanie twarza meskiego
Givenchy (jesienia).
Eva Mendes bedzie reklamowac jesienna premiere Calvina Kleina.
Shakira podpisala kontrakt na wlasna linie z koncernem Puig
(Herrera, Banderas).

Coty- lider w zapachach celebrity zawarl umowe z Halle Berry, ktora
takze sygnowac bedzie wlasne perfumy, marka podpisala tez kontrakt z
koncernem Playboy, z WWD.com:

"By Julie Naughton and Brid Costello
Coty Inc. has won the hand of two big names: Halle Berry and Playboy
Enterprises Inc.

The beauty giant has signed the Academy Award-winning actress to a
scent development deal, which will involve her in the development of
a fragrance portfolio as well as appearing in its advertising.
"Halle is an iconic actress and symbolizes beauty to many
generations," Steve Mormoris, senior vice president of global
marketing for Coty Beauty, Coty Inc.'s mass division, told WWD at
the Personal Care Products Council's annual meeting in Boca Raton,
Fla. "She adds another dimension to the celebrity fragrance market.
Halle has always been a little more mysterious, not quite as open
with her personal life as some other stars. Her fragrances will
allow her to present another facet of her personality to her fans."

The first Berry fragrance products are expected to launch globally
in spring 2009, Mormoris said. They will launch in what Coty
terms "midtier" department stores, such as J.C. Penney, and then
will move into the mass market as well. "We're committed to
developing a project that will bring luxury to the mass market,"
said Mormoris. "We want to bring vitality to that market, with
projects that consumers find compelling."

Generally, such celebrity deals include $3 million to $5 million up
front, with a royalty of about 5 percent, according to industry
sources. Mormoris declined to discuss the terms of Berry's deal.

Aside from her good looks of course, Berry is no stranger to beauty.
The actress has served as a Revlon spokesmodel since 1996, and her
deal with Coty struck Revlon's management by surprise Thursday
morning. "I am not aware of it," said Revlon's president and chief
executive officer, David Kennedy, referring to the Coty deal. "She
is under contract with Revlon and she's under contract with us for
some time."

He declined to comment on whether Berry's contract with Revlon
includes fragrance, but said, "We don't expect she would breach her
contract."
Coty's extensive celebrity portfolio also includes the scent brands
of Jennifer Lopez, David and Victoria Beckham, Sarah Jessica Parker,
Kimora Lee Simmons, Gwen Stefani, Celine Dion, Kate Moss and Tim
McGraw.

While he didn't disclose many details of the Berry development,
Mormoris said that the brand is exploring "breakthrough olfactory"
notes, including natural and organic ingredients. "Halle symbolizes
primal, sensual beauty, so it only makes sense to reflect that in
her brand positioning," Mormoris said.
Berry, who is due to give birth to her first child shortly, was
unavailable for comment at press time.

In addition to wrangling Berry, Coty also recruited a new playmate.
The firm has inked a deal with Playboy Enterprises Inc. to develop
fragrances, starting with a men's scent due out this fall.
Financial details of the licensing agreement were not disclosed, but
Bernd Beetz, Coty Inc.'s ceo, said it will run on a long-term basis.
"It is a very aspirational lifestyle [brand]," Beetz told WWD during
a telephone interview Thursday. "It's very playful and very
metropolitan."
Beetz added Playboy's sexy and fun positioning means the brand has
broad appeal. He also characterized its founder, Hugh Hefner, "an
iconic character" and an idol for many men.

The Playboy brand will be part of the Coty Beauty division and will
be distributed internationally, starting with Europe, North America
and Asia, through midtier department stores, perfumeries and
drugstores, as well as food retailers in certain markets.
The Playboy fragrance business, which could grow to include other
scents in the future, could generate $200 million at retail within
five years, according to Mormoris. "I believe the Playboy brand has
great potential all over the world," he said, adding Coty was keen
to add an iconic American brand with global potential to its
portfolio. "The image territory of this brand is so rich and vast,
it's a great context in which to create a compelling story for
fragrance and how it fits [the Playboy] lifestyle."
Playboy fits into Coty's lifestyle-oriented pillar, according to
Beetz. As reported, the company also organizes its brands into
designer- and celebrity-oriented categories. The deal doesn't mark
Playboy's first foray into beauty. In 2005, the Playboy Beauty color
cosmetics line was introduced under license by High Maintenance, and
MAC Cosmetics developed a limited edition makeup set for Playboy in
2003.

"Just as François Coty revolutionized the fragrance industry over
100 years ago, my father started a revolution over a half century
ago," stated Christie Hefner, chairman and ceo of Playboy
Enterprises Inc. "With Coty's global success and impressive
fragrance industry expertise, they were clearly the right partner
for our fragrance debut." "

forevermore79 Wiecej o Playboy, z cosmeticnwews.com: 08.10.08, 12:01

"After entering a licensing agreement with famed men’s magazine
Playboy earlier this year, global beauty group Coty has launched
four signature Playboy fragrances. The four-product line comprises
scents called Hollywood, Malibu, Miami and Vegas, inspired by the
lifestyles of each American city, and are designed to appeal to men
in the 18-29 age bracket.
Coty launched the new line last month in Europe, North America,
Latin America, Asia and the Middle East. “We're going to be in broad
distribution in all markets by 2010. Management is expecting Playboy
to be a global blockbuster,” a Coty spokesperson tells CosmeticNews.

Concocted by Symrise perfumer Vincent Kuczinski, Hollywood, an
oriental, woody scent, captures “the world of celebrity and
glamour”, with citrus head notes, a heart of lavender, rosewood,
jasmine and cedar, and a base of amber, vanilla and sandalwood.

Malibu, created by Givaudan perfumer John Gamba, is an aromatic
scent that “evokes the energy of the ocean”, with tops of citrus,
apple, mint, a heart of coriander and cedar, and base notes of musk,
tonka and cashmere woods.

Miami, signed by Symrise perfumer Dirk Braun, is a fresh, woody
scent with head notes of bergamot, apple, ozone and a heart of
cyclamen and rosewood, and is meant to have a “suave and seductive”
impact.

Vegas, created by Jack Agran of Givaudan, is an oriental fougère
echoing “life on the edge”, with top notes of apple, basil, and tea.
The heart includes lavender, jasmine and geranium, while the base
features notes of musk and tonka.

The rounded glass bottles resemble flasks and are wrapped in a sleek
black band. Playboy’s iconic bow-tied rabbit logo is printed both on
the bottle’s front and embossed on the black caps.
The Playboy collection includes 50ml EdTs priced at $15 and
corresponding body sprays."
Strona zapachow:
www.playboyfragrances.com/

forevermore79 I nowa Britney- Hidden Fantasy 14.10.08, 13:32

Wariacja na temat Fantasy, przy okazji premiery nowego albumu:
www.mimifroufrou.com/scentedsalamander/2008/10/britney_spears_hidden_fantasy_1.html
A w ostatnim teledysku jakby powrot do korzeni, no i figury:
uk.youtube.com/user/BritneyTV

forevermore79 O Hidden Fantasy 26.11.08, 19:23

nowsmellthis.blogharbor.com/blog/_archives/2008/11/26/3995995.html
- forevermore79 Reklama perfum w teledysku Britney Spears 04.12.08, 20:54
  
  Czyli klasyczny product-placement w najnowszym klipie wokalistki:
  www.dailymotion.com/relevance/search/britney%2Bcircus/video/x7ls0p_circus_music

forevermore79 Kolejne zapachy z US- Faith Hill, nowy Usher 20.06.09, 11:20

Nowy zapach Faith Hill:
www.nstperfume.com/2009/06/19/faith-hill-by-faith-hill-new-perfume/
Queen Latifah (wspominany w zapowiedziach):
www.nstperfume.com/2009/06/19/queen-latifah-queen-new-perfume/
I meski Usher VIP:
www.mimifroufrou.com/scentedsalamander/2009/06/usher_vip_2009_two_words_empow.html#more

forevermore79 Najchetniej kupowane "celebrity scents" w USA: 04.01.10, 13:25

www.mimifroufrou.com/scentedsalamander/2010/01/best-selling_list_of_celebrity.html#more

forevermore79 Art. o "celebrity scents" - link za NST: 12.01.10, 18:00

www.cosmeticsdesign.com/Products-Markets/Celebrity-scents-still-strong-but-fewer-new-names

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