drpawelek
31.10.07, 16:31
Czy wreszcie pojawila sie konkurencja dla BMW M3? Do tej pory Lexsus IS byl
tylko papierowym konkurentem serii 3. Bez recznej skrzyni biegow, z agresywnym
stability control etc. Dlaczego marketing Toyoty w ten sposob podchodzi do
tego modelu? Wydaje sie, ze wreszcie postanowili cos zmienic:
So, what is the market level for the IS F?
“This is definitely not aimed at anyone buying our cars now,” said then-Lexus
vice president Jim Farley.
The average ES buyer is 61 years old. The IS buyer is in the low 40s. We
figure the IS F will pull that average down a lot.
Lexus cleverly chose to reveal its IS F just before BMW revealed its M3. Or
was that pure coincidence? In either case, everyone’s stories about the Lexus
IS F will come out before everyone’s other stories about the M3. This will
allow people to view the IS F separately as a sports sedan unto itself. In
such context, it is an unbridled success. Against the M3, we’ll have to wait
and see.
Anyone in the market for a thrilling sports sedan very soon will have more
choices than a cute girl at MIT. In addition to the 416-hp IS F, you can
peruse the coming M3 sedan’s 414-hp 4.0-liter, the Audi RS4’s 420-hp 4.2 and
the mighty 457-hp 6.2-liter in the Mercedes-Benz C63 AMG. All of them have
four doors and V8s driving the rear wheels (and the front wheels, in the case
of the RS4 quattro). Is this a great time to be alive (and with a
$60,000-or-so budget) or what?"
