baked beanz

[kicior99]

taki produkt wypuscil niedawno na rynek niezmordowany Heinz (do niedawna
pisali przez "s"). Czy to tylko aby zwrocic uwage na ich produkt? Czy sa inne
powody? Spotkalem sie kilkakrotnie z pisownia pluralisu -z zamiast -s i tylko
na internecie i na amerykanskich serwerach, a wyraz warez znany komputerowcom
nie jest tozsamy z wares. Skad sie wzielo to -z i czy Heinz nie przegial?

[Gość: axxolotl]

Heinz makes switch to beanz

UK: Heinz has changed the spelling of 'beans' and reduced the salt content as
part of the relaunch of its baked bean product, backed by a £5m marketing drive
including its biggest TV ad campaign for 10 years.

New tins of the product will now bear the words "Heinz Baked Beanz", borrowing
from its legendary advertising strapline "Beanz Meanz Heinz", which dates back
to the 1960s. It is the first time the label has been changed in 135 years.

Heinz retains Publicis Groupe-owned Leo Burnett on its advertising account,
although it is in the process of reviewing its media planning and buying, which
is currently held by Starcom Motive Group.

The new campaign focuses on the nutritional value of baked beans, as the
product is relaunched with 15% less added salt in response to criticisms from
food groups about the levels of salt people have in their diets.

The slogan "Beanz Meanz Heinz" was created by Maurice Drake in 1967, based on
research saying that 1.75m housewives bought a tin of Heinz baked beans every
day.



22 July 2004

[jan.kulczyk]

Pani Kerry po przegranej męża po prostu się nudzi...

[kicior99]

Dzieki. Fasolka Heinza jest najlepsza choc cholernie droga =((( ale nazwa -
pretensjonalna.

[kaya11]

Oni wszystko zrobia zeby zlapac uwage klienta. Na tej samej zasadzie sa "donuts"
zamiast "doughnuts" albo "nite" zamiast "night", a juz sie najbardziej wkurzylam
jak chcieli mi wcisnac "hi-speed internet lite" za duze pieniadze, a slowo
"lite" bylo slowem klucz - znaczacym "light" co znaczy 5 razy wolniejszy. Nie
dajmy sie zwariowac !!!