greenblack
06.10.03, 17:50
To a propos mojej dyskusji z kanadyjskim śmeiciem na temat domniemanych
różnic różnic między ESP a DSC. Do niego i tak to nie dotrze, ale normalnym
może się przydać ten słowniczek.
What's in a name? Marketing!
By Julie Armstrong
Automotive News / October 06, 2003
Seeking stability
Brand names for stability control
Ford Motor Co.: AdvanceTrac
General Motors: StabiliTrak
BMW AG: Dynamic Stability Control (DSC)
DaimlerChrysler AG: Electronic Stability Program (ESP)
Honda Motor Corp.: Vehicle Stability Assist (VSA)
Nissan Motor Co.: Vehicle Dynamic Control (VDC)
Toyota Motor Corp.: Vehicle Stability Control (VSC)
Question: What do DSC, ESP, VSA, VDC and VSC have in common?
Answer: Each is a proprietary name for vehicle stability control system.
But for most motorists, they are nothing more than alphabet soup. The
confusion makes it difficult for suppliers to promote the technology.
"There are 22 names out there," Bill Kozyra, CEO of Continental Teves N.A.,
says. "It's difficult enough for consumers to understand what the technology
is."
The Society of Automotive Engineers soon will recommend one name for the
industry: electronic stability control, or ESC.
The group often recommends standard names for technology such as antilock
brakes. Automakers universally used the term "ABS" because it was adopted
before they had time to create brand names for it, SAE spokesman Steve Yaeger
says.
Not so with stability control. Each automaker considers its version of the
technology unique and thinks it has too much brand equity to drop its own
name.
Four years after stability control's introduction in the United States, the
adoption rate is about 10 percent, Continental Teves says. That rate won't
increase quickly if consumers don't know what to ask for.
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