Gość: Marek
IP: 172.18.118.*
13.03.02, 12:55
W najnowszym Newsweek'u jest bardzo ciekawy artykul o luksusowych markach
produkujacych coraz mniej luksusowe samochody. Polecam:
www.msnbc.com/news/721828.asp?cp1=1
Pare ciekawych fragmentow:
Coming in the next few years: tiny Beemers and Benzes that start at $20,000.
Audi will roll out a small hatchback, while Volvo is designing a model based on
Ford’s Focus economy car.
Automobile Magazine favored the lowly Hyundai XG 350 over the Baby Benz and
warned Mercedes: “Sprinkling silver stars too liberally throughout the market
will sap this brand’s prestige.”
There are signs, though, that these brands are stretching thin. Mercedes’s
legendary quality slipped below Cadillac and Lincoln in a recent J.D. Power and
Associates survey that measured long-term dependability.
Jaguar stumbled when it tried to work a budget message into its moody
advertising. The ads promised a car starting at $29,950, but Jaguar initially
shipped its dealers fully loaded models priced above $40,000. The result: X-
Type sales stalled as coveted young buyers suffered sticker shock.
BMW will test the lower limits of luxury soon. It’s developing a tiny 1 Series
car that will arrive in the United States in two years with a starting price of
about $20,000.
