Miles Butter

[setorika]

Słuchajcie, czy jest/mógłby być taki zwrot:
glasgow miles butter

jako hasło reklamowe - cos pamiętam z dzieciństwa, takie plakietki i torby
reklamowe, chcę napisac o tym tekst, ale to "miles" mi nie pasuje, może coś
źle pamietam. Czy ktoś mógłby mi pomóc, co ewentualnie mogło by byc zamiast
tego "miles"?
Z góry dziekuję!

[mudzyn7]

Moglo by byc "mill's"

[gfunkallstars]

I remember there was an ad for margerine and the slogan was 'miles
better than butter'.
is that it?

[paper_mate]

setorika:

>>>
Słuchajcie, czy jest/mógłby być taki zwrot:
glasgow miles butter

jako hasło reklamowe - cos pamiętam z dzieciństwa, takie plakietki i
torby reklamowe, chcę napisac o tym tekst, ale to "miles" mi nie
pasuje, może coś źle pamietam. Czy ktoś mógłby mi pomóc, co
ewentualnie mogło by byc zamiast tego "miles"?
>>>

www.hiddenglasgow.com/misc/images/glasgow_smiles_better.jpg
www.rampantscotland.com/graphics/miles_better1a.jpg
"Launched in June 1983, The Glasgow's Miles Better Campaign was one
of the best promotions ever mounted by a British city.

The campaign was originally the brainchild of advertising guru John
Struthers, and its message was vigorously promoted by Lord Provost
Michael Kelly and PR man Harry Diamond.

The campaign was an initiative aimed at correcting the outdated
ideas that many people in Scotland, the UK and abroad had of the
city. The aim was to inform and educate people that Glasgow was no
longer the proverbial 'No Mean City'.

The advertising was concentrated on the ABC1 market - namely those
people who make or influence decisions, particularly of a commercial
nature. This is also the area where perceptions of Glasgow were
poorest.

The low budget campaign featured Roger Hargreaves' smiley 'Mr Happy'
character telling visitors that Glasgow's Miles Better. 'Mr Happy'
was chosen basically because he was an instantly identifiable
character who illustrated the double meaning of the slogan Miles
Better/Smiles Better. Almost overnight perceptions about Glasgow
were radically altered.

There was a genuinely fresh and tangible buzz about the city, which
made way for the subsequent awarding of the Garden Festival and Year
of Culture accolades.

The Mr Happy drive had run its course by 1989 and was replaced
by "Glasgow's Alive" campaign - but the Miles Better thrust was
successfully resurrected again in 1994."